Lara (Vandersluis) Barnett's Linkedin Analytics

I am a commercially-minded B2B marketing leader with 12+ years experience building out full scale marketing programs across APAC. I currently lead the marketing function for Logicalis Australia. I value high level strategic thinking as well as creative and detailed execution. I’m experienced in building out high performing teams and creating new business opportunities with SMB to enterprise. Having worked across a variety of marketing disciplines, I hold an understanding of the full marketing mix. I love working within a vibrant team around passionate stakeholders to solve challenges and achieve business outcomes. _______________________ ✅ Key capabilities • Full-funnel integrated marketing strategies including demand generation, partner marketing, growth, brand, segment marketing, retention strategies, and campaigns • Complex stakeholder and relationship management including fostering exceptional cross-functional alignment • People leadership, partnerships, agency and team management • Outstanding verbal and written communication, interpersonal, and presentation skills • Advanced marketing automation, nurture strategies and account based marketing programs • End-to-end management of in-person and virtual events including sponsorships, webinars, conferences, and corporate hospitality • Brand strategy, PR and ATL advertising • Proving marketing ROI, lead tracking and customer conversion data • Sales enablement programs • Content strategy • Owned, earned, and paid channel execution, including digital (social, PPC and SEO) ✅ Key systems Salesforce, HubSpot, Eloqua, Marketo, ActiveCampaign, Canva, Microsoft Suite including Microsoft Dynamics, Adobe Creative Suite, Google Suite, LinkedIn Campaign Manager, Keap, iAuditor, SFDC, Jira, Go To Webinar, On24