Lara (Vandersluis) Barnett's Linkedin Analytics

I am a results-focused, commercially-minded B2B marketing leader with 12+ years experience building out full scale marketing programs across APAC. I currently head up the marketing function for Logicalis Australia. In the past I’ve led marketing at the highly-matrixed financial services technology organisation, Equifax, and have managed the marketing function for an alliance of Microsoft partners at the Cloud Collective. I am capable of high level strategic thinking as well as creative and detailed execution. Having built out high performing teams in the past, I’ve achieved proven results creating new business opportunities with SMB to enterprise. With experience across a variety of marketing disciplines, I hold an understanding of the full marketing mix. I tend to thrive on getting stuff done, working within a vibrant team around passionate stakeholders, and using strategic thinking to solve business challenges. I love taking campaigns to market for brands I can get passionate about, and I’m always looking for new and better ways to do things. I come to life working within a team where I can contribute energy and enthusiasm that drives my team towards a shared goal. _______________________ ✅ Key capabilities • Full-funnel integrated marketing strategies including demand generation, partner marketing, growth, brand, segment marketing, retention strategies, and campaigns • Complex stakeholder and relationship management including fostering exceptional cross-functional alignment • People leadership, partnerships, agency and team management • Outstanding verbal and written communication, interpersonal, and presentation skills • Advanced marketing automation, nurture strategies and account based marketing programs • End-to-end management of in-person and virtual events including sponsorships, webinars, conferences, and corporate hospitality • Highly organised project management delivering quality work to deadline, on budget and proven to consistently hit KPIs • Brand strategy, PR and ATL advertising • Management of corporate budgets • Proving marketing ROI, lead tracking and customer conversion data • Sales enablement programs • Content strategy including compelling storytelling with the ability to make the complex simple • Owned, earned, and paid channel execution, including digital (social, PPC and SEO) ✅ Key systems Salesforce, HubSpot, Eloqua, Marketo, ActiveCampaign, Canva, Microsoft Productivity Suite, Microsoft Dynamics, Adobe Creative Suite, Google Suite, LinkedIn Campaign Manager, Keap, iAuditor, SFDC, Jira, Go To Webinar, On24