SkildLabs

Clients: The Arc, Cinchy, StackAdapt, Supermetrics, LinkedIn Learning, Meta + more

With the rapid switch to virtual workspaces and community meeting places, we’ve watched organizations of all sizes struggle to appropriately and effectively marshal their online learning resources and present them in a comprehensive, easy-to-use format. 

SkildLabs aims to solve that problem by providing consulting and implementation that lets organizations build their business using the power of education. Whether the goal is upskilling employees, creating a community around courses, or building a micro-academy to explain the intricacies of a product or service, SkildLabs will take your online learning objectives and ideas and turn them into reality, and the best part is we will be there every step of the way.

Founder and CEO

LinkedIn

• Create a series of learning experiences to teach students about data, UX, and visual storytelling in today's remote-first world.

LinkedIn Learning Instructor

Udemy

• Develop best-selling courses and online curricula for technical products in an end-to-end fashion, including scripting, storyboarding, filming and video editing. 

• SkildLabs and myself are recognized Udemy Partners and the below courses are part of "Udemy for Business" and "Udemy Marketplace".

Instructor

G20 India

• Represented Canada alongside a distinguished group of fellow Canadian entrepreneur delegates.
• Contributed to the drafting of the summit's official communiqué, shaping discussions and outcomes.
• Engaged in high-level discussions, fostering international collaboration and sharing best practices in entrepreneurship.

Delegate

Initiative

• Ran a private exchange in DV360 for Royal Bank of Canada (RBC) with the goal to enhance the quality of ad inventory and on-board Canadian-owned and operated publishers (PD, PG and PMP). 

• Oversaw the organization of available 1st, 2nd and 3rd party audience segments and provide counsel to planning and investment teams to define the optimal data inventory and identify high-value audiences (HVAs).

• Developed and activate segmenting strategies that increase the quality of leads across the following LOBs - Mortgages, Investments, Credit Cards, Healthcare and Newcomers.

• Devised paid media strategy and measurement plans to drive campaign improvements and higher ROAS (eg. select the best bidding and optimization method, layer and forecast audiences, evaluate pixel implementation).

Senior Manager, Audience & Platforms

Mindshare

• Created, validated and QA'ed scheduled client data, performance dashboards and oversaw advanced Google Analytics 360 projects (Attribution, Enhanced Ecommerce, Funnel and Cohort Analysis).

• Designed and lead measurement tests to prove the effectiveness of paid media, including A/B testing, Customer Segmentation, Incrementality and LTV.

• Educated client stakeholders on best practices and proper use of digital data and analytics to help them make informed decisions.

• Worked closely with tag implementation and IT teams to improve the efficiency of data collection projects and practices.

Manager, Analytics & Insights 

University of Toronto

• Developed an effective content strategy to communicate and align UofT Management's message and unique voice.

• Created a more intuitive UI of the management department website using Drupal to tailor to each "persona" - prospective students, employers and alumni.

• Conducted a comprehensive SEO analysis of the website and took actions to improve ranking and crawlability.

• Measured website content performance with Google Analytics, prepared monthly reports and recommended optimizations.

Digital Marketing Consultant

Microsoft

•	Lead the execution and optimization of Microsoft Canada's omni-channel strategy combining in-person events, educational video content and digital marketing campaigns - paid, owned and earned - to engage the developer and IT community. 

•	Managed a digital framework for tagging and tracking customer journey using Adobe Analytics to determine and optimize paid media ROI.

•	Constructed and deployed digital marketing communication via Exact Target/Salesforce - newsletters, promotional e-mails and trigger-based communications for A/B testing.

•	Lead content amplification efforts via Sprinklr for all Canadian developer related social accounts.

•	Coordinate the production of video content for developer shows and live events on Channel 9 and Microsoft Virtual Academy based on SEO insights from BrightEdge.

Digital Marketing Manager

TimePlay Entertainment

•	Worked closely with senior marketing team to develop a brand strategy aimed at driving app downloads and device engagement on-location (Cineplex).

•	Managed all social media accounts (Facebook, Twitter, Instagram) via Hootsuite and developed a monthly content calendar.
	
•	Created customized game playlists with Timeplay's proprietary technology for various clients - Cineplex, Honda and Microsoft.

•	Optimized website content for SEO (article titles, content body, alt tags, monitor backlinks) and fix any technical SEO related issues.

Marketing Associate

As the Founder and CEO of SkildLabs, Lachezar Arabadzhiev is passionate about helping businesses and individuals create engaging and effective learning experiences. He leverages his expertise in data and visual storytelling to design and deliver online courses, consulting, and implementation services that empower learners globally and enhance learning outcomes.

SkildLabs' clients include leading brands such as Cinchy, Supermetrics, StackAdapt, LinkedIn Learning, and Meta. He is also a LinkedIn Learning Instructor and Top Voice on the platform, sharing his insights and best practices on employee training and delivery. 

Lachezar holds a BBA in International Business from the University of Toronto and is a Speaker for the International Baccalaureate (IB) Organization. He is also a G20 India delegate, representing Canada and contributing to the global discussion on entrepreneurship and education.

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Lachezar Arabadzhiev's Linkedin Analytics

Lachezar Arabadzhiev

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Lachezar Arabadzhiev

Want to drive more opportunities from LinkedIn?

Lachezar Arabadzhiev's Linkedin Analytics