Lara Fordis's Linkedin Analytics

Lara is a multi-industry market research veteran with diverse CPG, tech, small business, and start-up experience. Her passion areas include food, cannabis, apps, and education. She is turned to as an expert on niche cannabis industry insights. As both a qual and quant market researcher, Fordis Consulting projects span across multiple methodologies, from surveys to focus groups to product testing. This unconventional agency looks holistically at projects to ensure a 360-degree view of consumers (loyal as well as competitive customers). In cannabis, Lara's work fills in crucial market research gaps not covered by retail or POS focused data providers. Her specialty areas focus on the canna-curious soon-to-be consumers, budtenders, and Invisible Shopper customers. Lara is proud to serve as a curiosity-driven, solutions-focused maverick and hands-on, strategic thought-partner to clients, always developing creative, nimble research plans that provide the foundation for actionable, results-driven outcomes. Her overarching goal is to help businesses access and use data to make consumer-driven, informed decisions, instead of “winging it.” She strongly believes market research should not be solely for Fortune 500 companies, so her business was founded to take on projects that are too small for traditional market research agencies and deliver unsurpassed value in the process. Please reach out or schedule a time to discover potential synergies. She guarantees that you will come away from the conversation knowing something you didn’t know before!