Driew House

Driew House is a creative & tech agency.
We create the spotlight with transformative creative impact for people and connect with the world.

Our specialties are Brand communication, creative production, and tech development.

CEO/ Co-Founder

Sea-Chain Festival

Sea-Chain is a passion project initiated by 3 colleagues (under pseudonym of Kikou3) to curate, develop, and support web3 developers or projects in Indonesia.

Co-Founder

Navas Asia

PT.Bhumi Bebas Navas offers the best experience in creating memorable event in Bali.

We do event management, organizing, production, and event infrastructure building, offering end-to-end solutions for various kind of event.

Specialty in: MICE, Entertainment, Commercial and Tech

AVB Media Asia

An integrated digital marketing and production based in Bali with representatives in Jakarta and Singapore.

With over 30 years of specializing in production, we have evolved into marketing partner especially in the digital platform purposes for many business from various industries.

Responsibilities:
- Direct report to Managing Director/ Owner
- Lead and manage 4 subsidiary companies of AVB Media Asia Group (AVB Media Asia, Alpha Seven, Bali Go Live, Union Studio)
- Manage 7 departments within 52 headcounts
- Strategizing to expand strategic business partners
- Creating and strategizing yearly plan and company pipeline objectives.
- Creating and analyzing monthly and quarterly company traction.
- Developing team member skills and knowledge related to company objectives and goals.

General Manager

rupaterra

Rupaterra is the new exclusive retail product on the market to create a sustainable lifestyle with a high-quality manufacturing standard using the upcycling system from plastic waste.

Marketing Advisor

VCGamers

The first Web-3 social commerce platform for gamers in Indonesia. VCGamers infrastructures will enable the full ecosystem for gamers to transact, compete, build their own community, monetize assets, and connect with other gamers. VCGamers’ core products are Marketplace, Social Hub, Arena, News Media, Launchpad, and $VCG Token. 

Responsibilities:
1. Direct report to Chief Commerce Officer and Chief Executive Officer.
2. Led and worked together with 4 managers with 26 associates and segmented by specific product’s task force (creative, marketing communication, digital, and Community).   
3. Led metaverse project marketing and crafting a go-to-market marketing strategy with three companies' collaborators (RansVerse).
4. Analyzed product market fit and new product market research for early adapters in Indonesia and SEA. 
5. Created an integrated marketing strategy for the blockchain global market ($VCG Token & RansVerse) and gaming market in Indonesia.
6. Managed and expand strategic partners and community of blockchain and gaming.
7. Created and analyze monthly and quarterly marketing financial plans, manage, and reports.
8. Developed team member skills and knowledge related to company OKR and goals.
9. Coordinating with five departments and optimizing one project team.

Achievement:
1.   Increased total VCGamers exposure growth by 259K% in 2022
2.   Increased total active users growth by 494,09% in 2022
3.   Increased $VCG Token holder growth by 105,17% in 2022

Head Of Marketing

Responsibilities:
1. Direct report to the Head of Digital Innovation and Chief Commerce Officer.
2. Led and worked together with 1 lead, 7 associates (Creative, and Social Media)
3. Created brand campaigns and an integrated marketing strategy for the blockchain global market ($VCG Token & RansVerse) and gaming market in Indonesia.
4. Created and analyzed the monthly budget plans, manage, and reported.
5. Developed team member skills and knowledge related to company OKR and goals.
6. Coordinated with four divisions and three departments.

Brand Strategy Manager

Creative N Work

Collaborating with brands and agencies worldwide to handle the combination of integrated marketing communication, innovation, branding/design, and creative marketing mixed with business strategy and future planning. Proficient to handle clients’ demographics in; Indonesia, Germany, Spain, Netherland, the United States, Mexico, APAC.

Responsibilities:
• Conceptualized end-to-end IMC activities ideas for various clients in deploying the brand of the product by creating awareness, as well as CRM activities to optimize loyalty towards the brand.
• Managed the creative work on developing the ideas with the team for materials production, including Script, Shortlist, Storyline for TVC & Photos production.
• Worked with clients to develop a strong strategy, budget, and resources to reach the KPI’s campaign and feature improvement. Managed work in 3 production houses and 2 agencies, several in Germany and United States.

Brand Strategist/ Creative Director

Platform Bali

Platform Bali is a hospitality & tourism company located in Bali island. With its focuses to facilitate the family, and digital nomad from overseas to experience the beautiful and uniqueness of Bali island.

Responsibilities:
• Created and analyzed business strategies and implementation in developing the services and established cooperation with third parties.
• Supervised the marketing work on building the brand image and positioning and evaluated the media placement.
• Created the operational division policy as well as assisted and monitored operational staff with the task and work metrics

Founder/ Head of Business Development and Operations

Shogun Global Advertising

Shogun Global Advertising is a multination cinema advertising & movie marketing agency. Located in Indonesia, India, and UAE, SGA evolving the media and advertising of brand through strategic & creative development into cinema as its specialization.

Responsibilities:
• Created creative division policy and managed creative weekly workloads of WIP (Work In Progress).
• Managed client’s campaign materials execution and cost estimation for brand activation on cinema placement and build in the product in the movies.
• Supported sales division by creating an interactive selling tools/ media kit, as well as responsible for building a sustainable relationship with vendors and placement sites.

Projects:
- Downy brand activation in cinema
- Big Babol brand activation in cinema
- Premiere Rudy Habibie Movie
- On-Screen TVC placement
- Kopiko media placement on premiere Warkop DKI Part 1 movie
- etc.

Creative Manager

Poltangan Raya Offroad Workshop

Poltangan Raya Offroad workshop is a specialized 4x4 motorsport workshop in South Jakarta & Bekasi. Established in 1998 by Indonesia senior off-road & rally racer, Sumiharto ”Tochank” Shimizu. Poltangan Raya Offroad services are end-to-end buggy/ truck/ car custom, suspension, electrical, and developing racing car specifications. Besides its creation, Poltangan Raya Offroad creating a community & team to develop & facilitate the young talented racer to take a part in regions, nations, and international championship.

Responsibilities:
• Managed promotion collateral materials and work together with the marketing division as an influential woman representative of the workshop in Indonesia off-road motorsport.
• Managed financial feasibility forecast and project monthly report.

Shareholder/ Business Manager & Ambassador

Passionate professional event and brand activation crafter, integrated marketer, brand management, and strategic project manager. Grows in startups and advertising/ marketing agencies for 11+ years. Successfully launched a fresh product and brand in the Indonesian market with nearly 500% user growth in less than a year for the first metaverse in Indonesia enabled by blockchain technology.

Demonstrated a working history in handling multi-sector companies/ brands in oil & gas, fintech, lifestyle, web3, blockchain tech, financial services/bank, game tech, FMCG, hospitality, tourism, food & beverage services, entertainment, automotive, and state-owned industries. Within experience working in national (Indonesia), international (Asia-Pacific, Germany, and United States), and multinational environments. More than that, I’m also looking for a master's degree scholarship in MBA or Economics and Strategy for Business to expand my horizon.

Specialization: Event Management, Brand Activation Monetization, Project Management, Go-To-Market Strategy, Growth Management, Web3 Experience, Blockchain System, Marketing Strategy & Planning, Integrated Marketing Communication, Brand Analysis & Management, Market Research, Customer Relationship Management, Advertising Production Management, Creative Strategy & Development, Experiential Learning, Operations Management, Cinematography, Photography, Leadership, Critical Thinking, Strategic Thinking, Teamwork, SCRUM Nexus.

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