Bumble Bee Foods

Sales Director

Delica North America

•	For $150M food company, develop end-to-end strategy by problem solving cross-departmentally and setting targets to achieve relevant KPI’s.
•	Develop and implement business plans by researching industry growth segments. Recommend strategies for long term company growth based on product launch and M&A activities. 
•	Lead cross-departmental, strategic projects by formally implementing a direct-to-consumer strategy. 
•	Prepare corporate project status reports for executive management and keep stakeholders informed of project status and related issues.

Director Project Management, Strategy & Innovation

•	For $45M chocolate and decorative candy division, lead 23 sales representatives; develop and sustain a $5M business portfolio within Sixlets, Ovation and Frey brands; exceeding growth goal by >5%. 

•	Awarded management of the Target account. Pioneered the customer relationship, winning placement in sugar candy with a custom item.

Sales Manager & National Account Lead (Target Corp.)

Xlear, Inc.

Responsible for achieving $13MM in Natural Channels sales within Xlear, Spry, XyloSweet, and SparX brands. Maintain key accounts; oversee 1,800 store fronts and 150+ chains.

Regional Sales Director

Similasan USA

Oversaw sales, sales planning, marketing & advertising for natural products channel ($5MM) and drug wholesale retail ($2MM). Developed and implemented annual, individualized, retail sales plans, marketing plans and promotions for over 15 natural product grocery, pharmaceutical retailers and drug wholesalers.  Drove double digit growth throughout tenure. 

SPINS Natural Products Industry Data 52 weeks closing 12/28/14: Similasan brand up +19.6%  outpacing homeopathy category growth of +5%. Similasan is now the #1 fastest growing homeopathic brand. 

Similasan Brand (Key Accounts) SPINS 52 weeks closing 12/28/14: Natural Grocers up +43.9%, NCGA up +15.3%, Sprouts Farmers Market up +27%. 

Whole Foods Market WHO Cube:  52 weeks closing 12/21/14: Similasan brand up +15.9% outpacing homeopathy category decline of -2%.

Natural Channel Manager

Responsible for sales and marketing in Natural Products retail channel.
Results: SPINS data Q1 closing 3/23/14: Similasan brand up + 23%.

Sales & Marketing Assistant

Egg Strategy

Conducted primary and secondary market research to identify need gaps; provided market environment analysis; and sparked ideation to develop new products. 
Drove struggling Fortune 500 brands into new platforms; rebranded; provided cold information to be wrapped with focus group insights; and provided consumer archetype analysis across industries.

Assistant Strategist

Ursinus College

Student of Business Economics and Spanish Literature.

Business Economics: Intensive study of macro and micro economic factors that influence maximizing firm production, efficiency and firm profitability.Thesis and enhanced study on business strategy and profitability of firms. 

Spanish Literature: Exploration and analysis of literary greats: Cervantes, Ruben Dario, Jorge Borges, Pablo Neruda. Bilingual Spanish / English.

Undergraduate Student of Business Economics and Spanish

Denver Art Museum

Research: artwork and artists for curator to acquire pieces. 	
Organization: Evaluated quality and organized photography in museum’s permanent collection. Database Organization: use of museum database (Argus) to report on photographs. Coordination: special invitation photography events for museum donors. Office Support: Assisted the curator with office duties – filing, email, organization.

Assistant to Curator of Photography

Lara Welch is an expert in growth strategy. She has experience managing strategic sales and marketing initiatives across multiple consumer channels that drive growth. Lara’s specialties include: launching new brands; innovation pipeline development; new customer acquisition; customer growth; long term corporate strategy; M&A identification; business strategy and analytics.

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