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As the President of Narrative, I have overseen some of the most celebrated culture-driven campaigns of the decade, including McDonald’s ground-breaking Famous Orders work and Universal Pictures’ records-breaking Minions 2 launch. Having recently taken the helm as US CEO of We Are Social (the world’s largest / most awarded social agency) I’m thrilled to be merging the earned-led thinking at Narrative with the socially-led creative approach of We Are Social to bring even bigger, bolder, buzzy ideas to market.
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