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Larina Robinson

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Never satisfied with the status quo and always thinking outside the box, Larina brings strategic direction and 'big picture' thinking to every role whilst leading her team with kindness, empathy, endurance and a standard of excellence that encourages productivity and enjoyable collaboration. As a university qualified Dietitian, Larina combines her knowledge of nutrition and wellness with creative copywriting, marketing, consumer psychology and branding expertise to help bring health and lifestyle brands to life in a way that excites and converts their ideal customer across all access points. A communications career spanning more than 10 years in the health and wellness field, Larina is driven by crafting and executing innovative marketing and communications strategies to grow businesses and brand presence. Her values best align to those brands founded with integrity, that are on a mission to do good in the world and offer genuinely better options for the everyday consumer. Her extensive experience in this space has seen her write in the dedicated brand voice for hundreds of wellness brands across both B2B and B2C materials and contribute to a team that has successfully launched multiple international brands into Australian grocery channels and independent retailers. Larina's diverse career has seen her undertake a variety of roles. Her key achievements include: * Co-leading a marketing and communications team to successfully launch multiple products and online events achieving $1M+ in revenue. * Representing international brands in the Australian grocery channel including the development of grocery proposals, point-of-sale materials and advertising. * Working alongside some of the most influential holistic health and wellness profiles across the globe to launch digital programs and products. * Writing for iconic Australian magazines including Women's Health and Healthy Food Guide. * Engaging in multiple cookbook collaborations (copywriting and nutritional analysis) with Women's Weekly Cookbooks. * Strategic establishment of the Australian social media accounts of major international brands including globally-recognised BRAGG. * Running her own dietetic private practice supporting clients with alternative diets, gut health and a holistic approach to weight loss. * Creating and publishing her own cookbook 'Wholefood Entertaining'. * Consulting on R&D projects in the food manufacturing space. * Speaking at various nutrition seminars, hosting interactive health workshops and being interviewed as an expert on Channel 9.

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