Larisa Bedgood

Porch Group Media

Head of Marketing

I oversee the management and coordination of all marketing functions, including lead generation goals, event and project management, PR strategies, and brand development and recognition. I have a strong performance track record for meeting and exceeding targets and objectives, and the ability to manage multiple, complex priorities.  

My Key Areas of Focus Include: 

* Lead Management - Increased inbound leads by over 50% with content management and focus on PGM's digital footprint.

* Campaign Management -  Ensure all outbound campaigns are accurately planned, executed, tracked and analyzed.

* Digital Marketing - Manage our digital marketing focus through webinar development and social content marketing strategies.

* PR - Development of corporate communications and PR to optimize brand recognition and thought leadership.

* Event management - Coordination of conferences and events, including pre- and post-event marketing.

* Sales Support - collateral and content development, identification of new prospects, maintenance of sales/marketing database.

Director of Marketing

Relevate Auto

System One Technologies

Responsible for day-to-day marketing activities, including:
* newsletter development - developed all content, wrote articles, etc
* newspaper, magazine, tradeshow advertising creation
* full maintenance and coding of company intranet site
* led marketing training seminars for new recruits
* developed and wrote script for training videos
* developed numerous training manuals, company information manuals

Marketing Coordinator

Head of Marketing | Marketing Top Voice | Passionate about Mindfulness and Self-Care

🎯 Omnichannel Marketing Leader | 🎙️ Data Dialogues Podcast Host | 🧘Yoga Enthusiast 

As a motivated marketing professional with 25+ years of experience, I have a deep understanding of today’s data-driven landscape, and have developed my skill-set to support omnichannel marketing initiatives, performance marketing, and team mentorship.

Skillset:

B2B, B2C, D2C Marketing Strategies
Big Data and Data-Driven Marketing Strategies
Lead Generation
Campaign Management
Content Management
Inbound & Outbound Marketing
Social Marketing
Project Management

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