Larisa Courtien's Linkedin Analytics

Larisacourtien.com Full-Stack Marketer, CRM and Lifecycle Expert, Creative Strategist How does a brand make its mark in the world? How does it navigate lifecycle communications, fuel growth and performance, and engage communities effectively? These questions are at the heart of what I do best. I’m a dynamic marketing professional with over a decade of experience specializing in integrated marketing, CRM strategy, and brand storytelling. My expertise spans industries such as beauty, health, wellness, and consumer goods, and I have a proven track record of driving customer engagement, optimizing customer acquisition costs, and delivering strategic, measurable campaigns. I’ve held leadership roles at companies like Mindful Mamas, HeyMama, Nodal, and Skin Clique, where I led innovative marketing operations, influencer campaigns, and customer lifecycle strategies. I’m passionate about combining experiential and traditional marketing to create memorable brand moments, aligning messaging with customer journeys, and fostering community engagement. I’m also adept at building systems that improve team efficiency and streamline workflows. My leadership style blends creativity, strategy, and results-driven execution, with a strong focus on nurturing customer relationships and advancing brand narratives in competitive markets.