Larisa Summers's Linkedin Analytics

With over two decades of marketing leadership in both the B2B and D2C sectors, I deliver customer-centric, data-driven performance and brand strategies that are proven to attract buyers and grow sales. At Convene, as Chief Marketing Officer, I built a dynamic team and orchestrated a comprehensive overhaul of our global brand and digital strategy during the post-Covid era. This period included a successful capital raise and the acquisition and integration of two new brands (SaksWorks and etc.venues) and the launch of a new product (flex office membership). In the midst of the volatile return-to-work landscape, under my leadership we achieved a reduction in marketing acquisition costs and overall spending, all while generating higher demand pipeline revenue compared to the pre-Covid era. Before my tenure at Convene, I served as the CMO of Optoro, a venture-backed firm specializing in B2B SaaS to enhance retail sales and sustainability throughout the returns process. My achievements led to my recognition as one of WWD's Women Leaders in Business. My professional journey encompasses marketing leadership roles at globally loved brands including Best Buy and Zumba Fitness, and launching and growing upstart brands including TheFind (acquired by Facebook), and Buy.com (acquired by Rakuten). Presently, I am developing an innovative fractional CMO agency, True Circle Marketing, and continuing my husband's and my (not-so-small) business journey as Co-founder and Chief Marketing Officer at Flight Velocity. I graduated cum laude with a B.A. in Psychology from the University of California, Los Angeles. Let’s connect! [email protected] or visit truecircle.marketing and hit the Inquire button.