Larisa Summers's Linkedin Analytics

Marketing Executive with a proven track record of driving business growth and transformation.  Over two decades of progressive leadership in B2B, B2B2C, and D2C companies at the forefront of technology, retail, logistics, supply chain, sustainability, wellness, and workforce innovation.    Led marketing at two venture-funded companies with successful exits - Buy.com (acquired by Rakuten) and TheFind (acquired by Facebook).   Skilled at building and leading high-performance teams to achieve significant results.  Hire, motivate, and support team members with a bias for mobilization and action. An ability to juggle numerous roles and responsibilities while maintaining focus on overall goals. Deliver customer-centric, data-driven, demand generation and brand strategies that attract buyers and grow sales in service of overall business goals. An ability to deliver on objectives and key results by effectively communicating goals and expectations across teams, roles and levels. At Convene, as Chief Marketing Officer, built a dynamic team and orchestrated a comprehensive overhaul of our global brand and digital strategy post-Covid. This period included a successful capital raise and acquisition and integration of two new brands (SaksWorks and etc.venues) and the launch of a new product (flex office membership). In the midst of the volatile return-to-work landscape, under my leadership we achieved a reduction in marketing acquisition costs and overall spending, all while generating higher demand pipeline revenue compared to the pre-Covid era. As CMO of Optoro, grew this venture-backed firm specializing in B2B SaaS to enhance retail sales and sustainability throughout the returns process. Successfully repositioned the company from a transactional, product resale company to a strategic, B2B SaaS software provider. Recognized as one of WWD's Women Leaders in Business.   Held marketing leadership roles at globally loved brands including Best Buy and Zumba Fitness. Launched and grew upstart brands including TheFind (acquired by Facebook) and Buy.com (acquired by Rakuten). Consider myself a perpetual student, and love being on the forefront of new technologies, innovations, and productivity enhancements. Enjoy leading and mentoring teams to achieve passion and excellence in their work. Graduated cum laude with a B.A. in Psychology from the University of California, Los Angeles. After 25 years in California, made the move to Florida. Let’s connect!  [email protected] or visit truecircle.marketing and hit the Inquire button.