Indeed Innovation

We address the world’s sustainability challenges with circular innovations.

Our expertise is the design and build of products, services, and digital experiences that extend resource use, eliminate waste, and close the lifecycle loop.

Marketing and Strategy

Autobahn Network | L2 for BSC

The Autobahn Network is the first Layer 2 Optimistic Rollup for the BNB Smart Chain (formerly Binance Smart Chain). It's designed to run at lightning speed while minimizing fees, and benefits from the BNB Smart Chain which underlies it.

Head of Marketing Manager & Strategy

Cross-Chain Bridge

Decentralized & Security-focused Fungible & Non-Fungible Token Bridge with Yield Farming & Self Listings

Head of Marketing & Strategy

LOFT Agência Digital

Co-founder, leader of the team and strategist in several Projects of Digital Transformation at LOFT Digital.
LOFT foundation was in 2010 to provide complete solution of integrated digital marketing for companies, emerging system development and creation of actions that transforms people. The team counts on a state-of-the-art professional group which are participating in several transformer initiatives in the digital market, by means of jobs in Brazil’s big companies from different segments and prestige.
More about the company: www.loftdigital.com.br

Specialties: internet culture, social media, influencers marketing, digital content, creators, digital, interactive, website, e-commerce.

Main activities:

Marketing & Communication Strategy for CRM and Social Media;
Campaign Management;
E-commerce Strategy, A/B tests and Reports;
Communication Strategy based on Customer Segmentation, Customer Life Cycle and Customer Engagement;
Ensure the right strategy and quality in all communication plan and execution; Drive Innovation for CRM and Social Media;
Customer service 2.0 management;
Newsletter Strategy;
Google Analytics Reports;
Facebook and Instagram ADS;
Communication strategy creation in order to improve engagement in social media.

Co-Founder & Head of Marketing & Strategy

I'm an experienced marketing professional who loves helping brands craft the right strategy, content and story to align with their goals.

Whether it's increasing brand awareness, creating communities, developing growth, or generating demand, I enjoy building a creative approach that combines the right tactics to move the needle.

Over the past twelve years, I have participated in several projects, leading teams and creating strategies with effective results in companies like Coca-Cola Br, Fila, Carrefour, SEDEX BR, Arezzo, Veja Shoes, and many others. 

Since 2019 I have been leaning into blockchain technology, circular economy, and innovation.

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Larissa Scherrer's Linkedin Analytics