Larla H.

Brij

Brij enhances the consumer experience by merging online and offline commerce.

Sales Director

Early-stage growth consultant for startups across industries including AI, hospitality, crypto/web3, ecommerce, and clean-tech. Companies include: Athena Intelligence, CreatorCommerce, and Puzzle.

Freelance Startup Consultant

Xeal

Led West Coast partnerships and supported growth towards a national footprint. 
Built a book of business to close 14 of the Top 50 NMHC real estate groups in the nation. 
Nominated and selected to Business Insider's "35 Under 35 Rising Stars" list for the EV industry in 2022.
Managed two high budget customer-facing marketing videos to highlight the proprietary technology and customer adoption within a diverse real estate portfolio. 
Reported to CRO.

Head Of Partnerships

As first employee I helped build the sales/marketing organizations.
Took the product from stealth to $10M+ in revenue. 
Supported the business through expansion from 2 to 10+ employees from Seed past Series A fundraising.
Led sales team onboarding and SaaS tool adoption + implementation.
Reported to founders (CEO, CTO).

Worked closely with leadership team on corporate and strategic communications. 
Led early community relations, social media, and marketing comms. 
Helped support raise of over $14M. 
Well-versed on market regulations, policy, and developments.

About product: 
Xeal's electric vehicle (EV) charging stations are at the forefront of energy, mobility, and smart cities. As part of Xeal's founding team of passionate climate-change-halters, my role was to expand the market for EV adoption with smart charging stations. Xeal's proprietary and award-winning technology sets the solution apart from the status quo.
I created opportunities for multifamily residences, CRE, municipalities, and more to bring an ROI-generating amenity to their communities while reaching ESG initiatives.

Account Executive

Intro

After Radical's app growth was halted by the 2020 pandemic, our team pivoted to Intro - a FaceTime meets Masterclass app for connecting users to industry experts over video chat for personalized advice. 
Learned vector graphics design software via Sketch and created 6+ months of original social media content (check out @useintro on IG). 
Managed PR research and projects. 
Created affiliate marketing framework.  
Helped onboard industry experts including Rachel Zoe, world-renowned fashion icon and stylist.

MISSION: With the right people surrounding you, you can achieve anything you want. We believe that it’s not a matter of ability, it’s a matter of access. We aim to give everyone in the world access to anyone in the world.

Community Director

Radical.co

Spent 7 months on founding team leading growth and digital/guerrilla marketing tactics at Radical, a social app. 
**Pandemic crisis was a catalyst to pivot our startup to a more timely product, Intro. 
Amassed over 50,000 app downloads in LA county. 
Led the collegiate launch of the app on LA campuses. 
Created and led affiliate marketing program and managed relationships with social media influencers to increase brand awareness and generate digital content. 
Iterated on product design by collecting feedback from users. 
Launched 'Community' app feature to better help connect local groups and create brand loyalty. 

MISSION: Today’s social networks are addicting, weaken our relationships, and hurt our overall mental well-being. We spend more time watching the lives of others versus spending time with the people around us. Our mission at Radical is to provide a product that inspires people to go out into the world to connect with friends, and make new ones.

Growth Marketing Manager

SalesLoft

Creatively utilized lead generation tools to routinely extract contacts and create accurate and targeted lists of prospects.
Built interest and created opportunities with new prospects using sales development best practices and a multi-channel approach that included phone, email, and social media.
Utilized consultative approach to speak knowledgeably with potential clients, quickly determine their needs, and clearly demonstrate the value that could be added by implementing SalesLoft Cadence.
Coordinated consultations on account executive’s calendar and logged activities in CRM (Salesforce.com).

MISSION: SalesLoft is helping transform companies into modern sales organizations. Our sales engagement platform helps teams set and execute on a cadence of phone, email, and social communications to convert more target accounts into customer accounts.

Sales Development Representative

Bumble

Increased awareness/use of app in Atlanta through monthly tasks including social media marketing and guerrilla marketing.
Created content that empowers and inspires individuals, while evoking interest in Bumble and its ability to bring people together and create connections that last. 
Attended and helped execute events in Atlanta catered to diverse groups of people for each platform: Bumble, BumbleBFF, and BumbleBizz. 
Maintained close connection with the Atlanta Market Lead and HQ to submit reports and documentation of all events.
Fun fact: Won tickets from Bumble HQ to the Super Bowl LIII by winning an internal competition among over 2,000 of my colleagues!

City Manager

Managed 4 ambassadors on campus and delegated monthly tasks to them. 
Increased awareness/use of app at Penn State through social media marketing and guerrilla marketing tactics. 
Planned and executed events to creatively take advantage of budget and gain loyal users across the three Bumble platforms: Bumble, BumbleBFF, and BumbleBizz.
Maintained close connection with HQ and submitted reports and documentation of all events.

Campus Director

Insight Global

Insight Global is a national staffing and services company that specializes in sourcing information technology, government, accounting, finance, and engineering professionals and delivering service-based solutions to Fortune 1000 clients.

Recruiter

Red Bull

Managed sales support by supervising over 15 on/off-premise accounts of Red Bull.
Conducted surveys and organized reports for regional company research.
Promoted official events/campaigns and coordinated promotional activities for students.
Executed "hacks" to creatively integrate product on campus.
Ensured the product is distributed consistently to various people/groups both on/off campus with a focus on diversity and inclusion.

Student Brand Manager

Grand Campus Living

Marketing and Social Media Intern at Prado Student Living

Sales Director at Brij

I have been exposed to dozens of international cultures and communities but have yet to encounter a croissant - sorry, person - I could not work with. 

🧠 Working in spaces with impactful missions — AI innovation, climate tech, hospitality, and psychedelic wellness.

⚡️ First employee at Xeal where I led strategic partnerships and helped take the EV charging software + hardware from stealth to $12M+ in revenue in under 2 years. 

📈 Prior to that, founding team at Intro and early hire in the SalesLoft sales org. I have also built campus programs with Red Bull and Bumble. 

🌍 The intersection of tech and climate change solutions is where my passion lies.
🍄 I believe in a future where plant medicine for holistic wellness and mental health are de-stigmatized and accessible.

In my spare time I can be found on the beach, attempting to cook without a microwave, or reading intellectual junk food. 

Want to reach me? DM me or email larlanhalsey @ gmail dot com

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