Professional Services Connection

Marketing Coach

Marketing Consultant & Coach

New Business Facilitator

Since leaving the practice of law in 1984, I have been involved in helping owners achieve better small business marketing results.

Initially this help took the form of traditional hard copy books or other small business marketing content for publication.

In many cases, this help was in the form of live and in-person small business marketing and educational events.  Lots of traveling...including a grueling cross country speaking tour focused exclusively on small business marketing.  

For the past few years I have shifted to providing online professional service marketing coaching and training.   

Much better...I can now serve a global market from the comfort and convenience of my home work space.  And you can enjoy professional service marketing coaching and training from the convenience of your own computer.

Best-Selling Business Writer; Marketing Consultant & Coach

Lawrence H. Easto, Barrister & Solicitor

Provided legal advice and related services to self-employed people and owners of small business.

Self-Employed Lawyer

I Help Self-Employed Professionals Market & Grow Their Service Businesses | Marketing Coach | Author of 30+ Books & Online Video Courses | Sharing Practical Strategies for Authentic Business Growth |

Hey there! 

Ever felt overwhelmed by the daunting task of marketing your professional services?

I'm Larry Easto, with over 40 years of experience in legal services, consulting, and coaching, 

I've seen it all. 

But here's the twist 

I've always preferred a facilitative approach over an authoritative one. I would rather empower clients to meet and overcome their challenges than tell them what they should do.  I want to equip them with the right tools to make informed decisions.

That's why I embarked on a journey of experiential learning, studying successful professionals' strategies and adapting them to my facilitative approach. 

I've authored over 30 books, eBooks, and video courses since 1993, sharing practical strategies for professional growth.

Ready to ditch the marketing stress and start growing comfortably? 

Let's connect and discuss how you can develop that successful business that you want . . .  and no doubt deserve.

How Positive Thinking Helped James Overcome A Major Challenge 

Some time ago, things started falling apart for James. 

Though he had the skills and worked hard, his morale fell as his business growth failed to meet his expectations. 

During an online call, 
I suggested that he might change his mindset.

Instead of seeing obstacles as failures, 
I encouraged him to adopt a more positive approach. 

This included helping him reframe his problems as learning opportunities.

Despite his misgivings he started to think more positively about his situations.

As a result, he began to manage difficulties more effectively. 

His business started to turn around.  

In effect, a positive mindset entails much more than simply being optimistic all the time. 

Resilience, innovation, and finding strength during hard times also play a huge role. 
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Larry Easto

The Role of Digital Transformation in Modern Service Businesses


When did you place your last order for food online?

It was a quick and easy process. right?

That is how digital transformation operates.

But it’s not just about convenience.

Rather, it’s about survival. 

Service businesses must also adapt or be left behind by the latest new developments. 

1️⃣ Better Client Experience

Think of personalized emails and chatbots. 
Clients get quick answers and feel valued. 
Happy clients = more repeat and referral business.

2️⃣ Simplified Operations

Automation eliminates manual work. 
Imagine if your team focused on strategy instead of paperwork. 
Greater efficiency, fewer errors.

3️⃣ Data-Based Decision Making

Digital tools give insights. 
You can monitor trends and learn the behavior of your clients in real time to enhance their satisfaction.

4️⃣ Competitive Advantage

Forward-thinking digital-driven service businesses lead the market, are more responsive and creative, and as a result, attract more clients than others.

5️⃣ Price Reductions

Automation plus analytics drives down costs so that you spend less on operations and direct more funds into growth initiatives.

Remember, digital transformation isn’t a choice, it’s a necessity. 

Embrace it so that you can prosper in today’s market world.
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Follow Larry Easto for expert insights and strategies to boost your service business today.

What would happen if honesty could enhance your business growth?

This is what transparency does.

Transparency isn’t just a buzzword, but a game-changer.

Several years ago, 

I was involved with one of my clients in rebranding the marketing strategy for her service company's growth.

It was at this stage that we hit a major roadblock to our success.

Rather than sweeping it under the carpet, 

I immediately alerted my client about the issue. 
To my surprise, she was not as upset as I had feared.

She appreciated my giving her the heads-up and together, 
we brainstormed a workable solution to the problem.

Together, we made some adjustments to the plan to tackle this problem head-on.

✅ Why transparency matters 

1️⃣ Builds Trust
↪Clients feel safe when they know what’s happening.

2️⃣ Fosters Collaboration
↪Free conversation leads to improved solutions.

3️⃣ Prevents Misunderstandings
↪Proper communication helps in avoiding confusion and mistakes.

✅How to practice transparency

1️⃣ Regular Updates
↪Clients should always be kept informed about progress and setbacks.

2️⃣ Honest Feedback
↪Inform your clients promptly whenever something good or bad happens.

3️⃣ Open Channels
↪Make sure that clients can freely ask questions or seek clarifications from you.

The next time whenever you face a challenge, 

💡Remember this :- Transparency is not a weakness but a strength.
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Follow Larry Easto for expert insights and strategies to boost your service business today.

In today's world,
Most individuals crave for immediate results 

But what is true success? 

One has to think outside the box for that.

What Is The Importance Of Long-Term Thinking?

1️⃣ Sustainability & Growth
↪It’s not just about who the next client or sale will be, but how do you build a business that can withstand the test of time.

2️⃣ Triple Bottom Line - Profit, People, Planet
↪These are three factors that companies should strike a delicate balance on if they want to prosper in today’s world.

3️⃣ Strategic Planning
↪Business with a strategic plan are 70% more likely to succeed long-term.

💡The Main Problem

One of the challenges faced by self-employed professionals is the difficulty of thinking long-term due to daily demands.

But here is the solution

begin with small and deliberate moves until you reach the summit.

🔑 Key Insights from My Today's Article

1️⃣ Overcoming Daily Hurdles
How to meet short-term needs while keeping an eye on future events.

2️⃣ Effective Long-Term Planning
A guide to designing actions which will lead you towards achieving your dreams.

3️⃣ Motivation & Direction
Setting long-term targets that reinvigorate and give direction.

Do You Want To Apply These Principles In Your Business? 🌟

Read the full article today ⬇ 

🎯Remember - Plan for tomorrow not just today. 
Embrace long term thinking and see your business roar 
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Follow Larry Easto for expert insights and strategies to boost your service business today.

Larry Easto on LinkedIn • 3 min read

Your Journey To Success: The Need For Longer Term Thinking

The Secret Weapon For Self-Employed Professionals
It's Not What You Think 👇 


You put your soul into your service business.

You’re an expert, passionate, and committed to the triumph of your clients.

But are you working as efficiently as possible?

In reality, many self-employed professionals get trapped in concentrating on tactics rather than the regular habits that truly give birth to their ultimate success.

Would you like to learn why top self-employed professionals succeed?

I will tell you a little secret
💡It’s in their daily routines.

1️⃣ Early Birds Find Worms First
↪Successful Professionals Put Clients First, Regular check-ins and feedback loops help them improve services continuously.

2️⃣ Learn Forever
↪They dedicate time for learning purposes, be it through reading, attending courses, or networking occasions.

3️⃣ Healthy is Wealthy
↪They massively spend on health-related activities like regular exercise, balanced dieting, and enough sleep which fuels their productivity.

4️⃣ Reflect and Adjust
↪They daily review their day and adapt. What went well? What didn’t? They refine their strategies for constant improvement.

Successful professional service businesses aren't built on just hard work. 

They're built on small, daily routines that keep them focused and growing.

Are you ready to try this out?

Let me know in the comment section below

P.S. - Which habit will you start today?

How I Overcame the Fear of Failure in My Service Business


The operation of a service business is like a rollercoaster.

You can be on top of the world, closing deals with dream clients at one moment.

Then suddenly, you are staring down a potential setback and that voice inside you says,

And if you fail…

In the early days of my coaching business, I was completely frozen by fear.
I worried about everything.

I lost sleep over “what ifs.”

Fear of failure is a common struggle for service business owners.

But here's the secret
It doesn't have to stop you.

1️⃣ Accepting Failure as a Teacher

↪I learned that each failure was not an end but a new learning opportunity. 
↪Each setback taught me what NOT to do, leading me to making better decisions about what TO do.

2️⃣ Establish Achievable Small Targets

↪Every small win built my confidence up bit by bit.
↪Instead of overwhelming myself with big, audacious goals, I broke them down. 

3️⃣ Celebrate Each Success

↪No matter how small it is; every victory counts.
↪These moments motivated me and always reminded me about my achievements so far.

Remember all successful business people have experienced failure before their success came about.

It’s not the end of the road but just another chapter in life.

P.S.- How do you overcome your fear of failure?
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Follow Larry Easto for expert insights and strategies to boost your service business today.

How to Perform a SWOT Analysis for Your Service Business 👇 


Do you feel like your service business is stuck and you are not able to take this further?

Don’t worry–most of us get stuck and forget to take a step back and evaluate what’s working or not.

But there is a simple tool that can get you out of this rut
💡The SWOT Analysis

What is SWOT Analysis?

SWOT means Strengths, Weaknesses, Opportunities, and Threats.

It is the framework that helps you to analyze your business across these four key areas.

Let’s break it down 👇

✅S = Strengths
↪What sets apart your service business from all others?
↪Are you recognized for amazing customer care services?
↪Put down everything else about yourself which makes you superb.

✅W = Weaknesses
↪Are there any problems with onboarding clients?
↪Are there areas where I need improvement?
↪Write down these weak points so that they can be resolved.

✅O = Opportunities
↪Can I venture into new markets?
↪Current trends in the industry?
↪Think outside the box identifying growth opportunities.

✅T = Threats
↪What are competitors doing?
↪Is there any new technology that may disrupt my business model?
↪By anticipating threats, you will be proactive enough to cushion against shocks ensuring your success.

🎯Remember
A SWOT analysis only represents an initial phase.

From then onwards after understanding what your business looks like, develop strategies to leverage on strengths, attend to weaknesses, address emerging opportunities as well as avoid possible threats.
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Follow Larry Easto for expert insights and strategies to boost your service business today.

Are you finding it hard to reach your objectives in your self-employed business? 👇 

Here’s what will help

Running a business is a marathon and not a race. 
You hustle, network, and put in long hours.

But sometimes the fire turns into frustration.

You have big dreams but how do you make them come true?

💡That's where SMART goals come in.

When planning a road trip You’re not going to just get in the car and drive aimlessly, are you?

You’ll select a destination, map out your route, and plan for your stops.

It works just like setting SMART goals!

1️⃣ Specific
↪Say “I want 5 new clients within the next three months” instead of “I want more clients.” Clarity is key.

2️⃣ Measurable
↪Track your progress. It's like having a GPS for your goals. How will you know if you are getting closer when there are no signboards?

3️⃣ Achievable
↪Aim high but be realistic. Don’t plan a road trip to Mars! Make sure that your goals are attainable.

4️⃣ Relevant
↪Ensure that your goals align with your business vision. Instead of unrelated tasks focus on expanding consultancy services if that’s what you dream about.

5️⃣ Time-bound
↪Goals without timelines are like dreams that never wake up. Fixing when you’ll reach this destination makes sense.

You give direction to your organization by setting SMART goals.

Take Action Today 🎯 

✅Sit down and write one SMART goal for your business.
✅Break it down into small, actionable steps.
✅Celebrate each milestone you hit.

Setting SMART goals means dreaming plus planning for success.
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Follow Larry Easto for expert insights and strategies to boost your service business today.

What is the recipe for long-term business success? 👇 


For any professional service firm, it is about trust.

From increasing clientele to retaining the existing ones, nothing works without trust.

My today article is titled “The Secret to Creating Your Sustainable Flow of New Business.”

I look into 👇 

1️⃣ Trustworthy Relationships
How converting genuine contact with probable clients can change them into loyal advocates.

2️⃣ The Role of Trust
Why trust matters in professional services by experts such as Mitch Duckler and Charles H. Green.

3️⃣ Becoming the Most Trusted Advisor
Positioning yourself as a client’s go-to expert so that they can keep choosing you over and over again has these steps.

Why does this matter for independent professionals?

Because beyond facilitating deals, trust builds enduring partnerships that result in sustainable business streams.

Read the full article on how you can establish trust and achieve lasting success in your professional service business. 
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Follow Larry Easto for expert insights and strategies to boost your service business today.

The Secret to Creating Your Sustainable Flow of New Business

Attention Professional Service Business Owners!
Today is Saturday, which means it's Poll Time.

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