Lars Grønnegaard Hansen's Linkedin Analytics

I define myself as a passionate problem solver. My latest passion is B2B go-to-market. Go-to-market in modern B2B companies relies on data for driving decisions and actions. And with the move towards increasingly digital buyer journeys and buyers putting themselves in the driver seat of the process that is becoming harder and more important at the same time. I have experienced how not having access to holistic and structured data that covers your full GTM funnel across marketing, product, sales and customer success leads to poor decisions and inability to action data. In turn leading to sub optimal growth. It's a paradox: B2Bs are drowning in data. But processing the data into something useful, something that can deliver insights and drive automations is super hard. And often companies end up trying to work directly with raw data leading to poor outcomes. At Dreamdata our mission is to ensure that B2B companies can have those insights to produce faster and better performing customer journeys. And in the end deliver more revenue growth faster.