Latika Kumar's Linkedin Analytics

A qualitative aficionado, passionate about human interaction. I consider the 3 way process of consumer, researcher and client co-creation absolutely delightful. My experience whether consumer ethnography as well as a hard core B2B interaction, considered as two ends of the audience spectrum; I am at ease establishing immersive experience in both research scenarios. My exposure to international research has made me adept at understanding various accents, drawing on ease of establishing a relationship through phone and online initiatives. As a researcher my learnings draw from the process of film writing and film making, as I see both MR and films iterative in their exposition, characters, narrative and denouement. I get inspiration from Ted Talk as it gives a lateral perspective on the art of layering any topic, a perspective unique to the topic and context. Always in search and open to learning from the psycho-social aspects in behavioral science. Experienced in online and hybrid research methodologies. Abled to recruit, moderate, design discussion guide, use projectives and report top line findings. https://www.qualective.in/