Laura Hortas's Linkedin Analytics

I have built my reputation in healthcare through my success as a values-based leader, strategist, trusted partner to the business, brand storyteller, and c-suite advisor. I have seen the power of successful communications to enable leading healthcare companies to pivot and thrive within rapidly changing global markets. Mission-driven and strategic, I have 20+ years of success across corporate and brand reputation, media & thought leadership, employee engagement, and executive communications. C-level leaders and global executives count on me to facilitate business transformation by articulating complex value propositions into brand stories that engage, influence, and drive action. Some of my recent wins included achievement of top-tier media stories highlighting key therapeutic area achievements at BMS and a successful thought leadership platform for the Commercial organization. Throughout my career, I have built trust with business partners and team members through delivering business-focused results: global campaigns that educate, raise awareness, and create market preference. I’m also a people-focused leader who has successfully coached individuals and teams, executed best-in-class employee engagement strategies, and developed inclusive workplace environments that maximize performance.