Laura Lee's Linkedin Analytics

I'm a Director of Audience Development with 15+ years of in-house SEO and agency experience. I got my start in the field at WebMD where my supervisor and I started the Atlanta SEO team. I'm a content strategist and team leader, and I've worked extensively on both national and international websites in B2B and B2C industries including healthcare, technology, manufacturing, staffing, travel and hospitality, education, and more. I have a strong background in analytics and love giant spreadsheets of data. I lead large, global teams of analysts and content creators (writers, editors, designers, videographers, photographers, etc) to create cohesive content and marketing plans, from ideation to execution to promotion. I oversee entire projects from a high level but also love to get in the weeds on SEO, research, and content planning. I absolutely love working with colleagues all over the world to create cohesive earned, owned, and paid strategies. Other important areas of expertise include all things Sci-Fi and fantasy, and I enjoy cooking Thai food, reading, and gardening.