CONSULENZA SALES & MARKETING

CONSULENTE SALES & MARKETING - Consulenza di Marketing strategico per la definizione degli obiettivi SMART aziendali sulla base dei trend di mercato con creazione brand, sviluppo e posizionamento prodotti e sviluppo di mercato. Gestione del reparto Vendite e organizzazione del Customer Service. Comunicazione ai prospect con Marketing Digitale (creazione e ottimizzazione SEO del sito web, COPYWRITING, Social media management, Email Marketing, Campagne ADV) e organizzazione eventi.  Analisi dei KPI con gli strumenti di MARTECH.  Specializzazione nei settori PACKAGING, materie plastiche e cartotecnico

SALES & MARKETING SPECIALIST

ISONOVA S.R.L.

Responsibility for the Sales network with a view to increase the market share across the Italian and European markets.  Managing the Marketing strategies and contributing to the general management at Board level.

Sales & Marketing Director

corvaglia group

Responsible for the closures division's customer base in South Europe, focusing on the development of the Italian territory.

 Sales Manager 

Tetra Pak

Within Additional Materials (Straws Division). Responsibility for the development of new business in EU with the support of the local market companies.

New Business Development

Novembal Imballaggi - Tetra Pak Group

Company's activity: Production of plastic closures mainly for Tetra Pak and for the beverage sector.  The role consisted in the management of key global accounts (Nestlé, Danone, Coca Cola, Colgate), of the Mexican market and of the Italian site of Sezzadio’s Sales Department, with a portfolio of new and existing customers.
Key achievements:
- Technical expertise in caps manufacturing and application on production filling lines  
- Thorough knowledge of the market with a network of clients 
- Through the set up of personal objectives and performance management, drove the team to continuous improvement and target achievement
- Developed the market with 5% annual growth, reaching lines capacity maximisation	
- Achieved target OP, having driven the market to realisation and acceptance of costs 
- Claim response and closing within target timing
- Consolidation of business relations with the implementation of supply contracts
- Re-organization of the internal operational systems (reporting; pricing; daily activities; team work)
- Business intelligence analysis and reports (market trends per sector; competition) for start up of new projects

Sales Country Manager & Global Key Account

Fuji Seal Europe

Position within the shrink sleeve labels industry, managing a portfolio of customers in the FMCG sectors of the Italian market and South-East European areas (ex-Yugoslavia, Greece and Turkey), maintaining client relationships and establishing regular contacts with key decision makers; managing budgets and contracts (proposal development, risk management, pricing and customer negotiations, supervision of the agreements); co-ordinating the internal team throughout the project development process: assessment of new enquiries involving an excellent knowledge of gravure printing and studio repro work; visits to the potential client’s facility for evaluation of production line; preparation of proposals, including technical advice for both material and machinery; co-ordination of the project development (graphic design, material specification, machinery installation); after-sale support including general technical support and complaints management (mitigations and issues resolutions).

Senior Area Manager

Position within the shrink sleeve labels industry, managing a portfolio of customers in the FMCG sectors of the UK, Italian market and South-East European areas (ex-Yugoslavia, Greece and Turkey), maintaining client relationships and establishing regular contacts with key decision makers; managing budgets and contracts (proposal development, risk management, pricing and customer negotiations, supervision of the agreements); co-ordinating the internal team throughout the project development process: assessment of new enquiries involving an excellent knowledge of gravure printing and studio repro work; visits to the potential client’s facility for evaluation of production line; preparation of proposals, including technical advice for both material and machinery; co-ordination of the project development (graphic design, material specification, machinery installation); after-sale support including general technical support and complaints management (mitigations and issues resolutions).

Project Manager

This role involved the supervision of existing accounts from data entry to the delivery of the orders, ensuring that the procedures of project development were followed correctly by the internal team, also controlling the flow of information to the customer.

Project Supervisor

As an experienced Manager for the Sales and the Marketing Departments in the Packaging/Plastic industries in close contact with FMCG, GDO, E-Commerce, Converting/ Printing and Pharmaceutical sectors, I have developed a thorough knowledge of the market and a substantial network of contacts.  With my technical knowledge of Marketing strategies, I am able to support the Company Management in defining SMART Objectives on the basis of market gaps to outline an effective communication strategy to achieve the set objectives, especially via the Digital Channels.

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