BlackTrust

Identify, prioritize, and develop high-impact projects that align with BlackTrust's BHAG, strategic goals and drive significant business value. 

Project Development
    - Develop projects from the initial brainstorming stage to launch and beyond, starting with problem analysis or identifying needs and finishing with monitoring and capacitation.
    - Implementation of Agile methodologies like Scrum and Lean
    - Agile & User-Centric Approach
Project Prioritization
    - Evaluate and prioritize projects based on Blacktrust’s BHAG,  strategic alignment, financial impact, cash flow, and market potential.
Tech Collaboration
   - Facilitate effective communication and collaboration between internal/external clients and tech teams.
Leadership & Team Management
    - Assemble from zero a high-performing cross-functional team (2 squads), including Product Managers, Product Owners, UX|UI Designers, QA specialists, and a Marketing specialist.
Leading Technology Solutions for +AA Clients
    - Collaboration with tech and operations teams from companies like Amazon, Uber, and Walmart

Head of Product

Strategy Communication / Lead generation 
Co-Design Pitch Deck 
Scaling Up trainning.

Business Developer & Product Lead

Grupo Bausau

Brand building. 
Development and implementation brand communication strategy. 
Provide sales support on all strategic initiatives.
Research and analysis of competition. 
Development of inbound marketing plan. 
Knowledge of SEO, SEM, Analitycs, Google Ads, FB Ads and Linkedin Ads.
Implementation of website and digital content platforms strategy. 
Continuous optimization on all digital media campaigns and execution of the integration with offline media. 
Planning and execution of marketing budget.

Marketing Communication Manager

GIM dESARROLLOS

Campaigns and promo tools management in coordination with Commercial team.
Optimization tasks related to best practices for account management, including: content creation, digital marketing, integrate social media, media marketing plan, gain new customers, production, public relations, negotiation, project optimization, project management, stage management and acting.
Performance analytic and follow up.
Responsible for overall management of brand websites and other properties.
Build the local prospect in order to diversify our portfolio locally.
Development and promotion of products and services to achieve annual goals.
Marketing products and services of the group, through business strategies and sales.
Qualitative and quantitative analysis of domestic products and brands to generate the best sales strategy.
Monitoring different agencies (content, digital, media, creative, PR).

Participate in certain trade fairs and shows.

Brand Manager - Digital

Development and promotion of products and services to achieve annual goals.
Marketing products and services of the group, through business strategies and sales.
Qualitative and quantitative analysis of domestic products and brands to generate the best sales strategy.
Monitoring of sponsorship projects with different agencies (advertising, media and PR).
B2B Sales Negotiation.

Marketing and Sponsors Coordinator

AUTOMOTRIZ HERMER S A DE C V ( GRUPO HERMES - INTERACCIONES )

Coordinador de marketing

Product Manager | Scrum Master | Business Developer | Service Design | UX UI

Always glad to improve and passionately drive transformative projects by deeply
understanding user needs and ensuring value creation for all stakeholders.

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