TED Conferences

Growth Marketing Manager

MadKudu

Drove top-of-funnel growth and engagement, contributing to a small yet dynamic marketing team. 

Led the design, management, and execution of creative demand gen initiatives, employing an integrated approach across multiple channels such as webinars, events, direct mail, email, social, and paid ads.

Owned production of popular content series, overseeing speaker sourcing, promotional strategy and execution, and seamless event logistics, expanded from a webinar program to a podcast.

Leveraged a robust tech stack to own end-to-end campaign management and execution. Experimented with new technology, tactics, and strategies. Successfully sourced, implemented, and managed vendors and tools to elevate program execution.

Crafted compelling content for various programs, including emails, landing pages, webinar programs, and event efforts, driving increased engagement.

Improved program efficiency and effectiveness by enhancing lead nurturing, increasing conversion rates, and maintaining the integrity of the overall database.

Measured, analyzed, and reported on campaign performance. Tracked and analyzed movement throughout the funnel.

Built field marketing and events strategy; inclusive of industry trade shows, online events, co-sponsored events, prospect and customer dinners, and speaking engagements.

Demand Generation Manager

BombBomb

Designed, optimized, and enabled creative inbound and outbound programs that established and nurtured relationships within industry specific key accounts; aligned to sales strategies and focused on both demand generation and expansion for SMB, mid-market, and enterprise solutions. 

Mapped out the buyer's journey and, in collaboration with vendors and agencies, deployed the appropriate programmatic and account-specific tactical mix to deliver the right content, assets, and offers at the right time.

Managed multiple email campaigns from start to finish, including planning, testing, evaluating, and reporting.

Facilitated meetings between Sales and Marketing to ensure alignment and targeted efforts.  

Managed prospect database, overseeing the development, launch, analysis, reporting, and optimization of account-based marketing campaigns. Continuously tested, optimized, and iterated on all aspects of marketing campaigns to enhance engagement and conversion rates.

Partnered with Operations, BI, and Sales to select target accounts through by analyzing  historical data and open pipeline. Trained the sales team to utilize engagement and intent data from various platforms, resulting in improved data quality, reporting processes, and the implementation of new technology. 

Coordinated with product and growth teams to integrate product-led and account-based programs.

B2B Marketing Manager (ABM Manager)

BBR Creative

Provides Senior-level Account Service support to BBR’s largest account’s Marketing and Communications team and oversees planning and execution for all agency projects. Responsible for project completion within time and budget constraints.

Client Industries: Economic Development, Food, Healthcare, Nonprofit

Account Executive

Devoted Account Manager to BBR’s largest account. Responsible for the coordination and management of projects assigned to the agency, while ensuring delivery of final product. Supports client’s Marketing and Communications team on a daily basis.

Account Manager

Potenza - Strategic Interactive Marketing Firm

• Ensure the ongoing development, execution, and performance of comprehensive marketing plans and strategies including traditional and digital advertising, website development, social media, and public relations campaigns for a diverse range of clients.
• Coordinate products, services, and team members in other departments to deliver customized
marketing solutions based on individual client objectives such as generating new leads, increasing
sales, and broadening influence.
• Prepare and maintain monthly marketing agendas, reports, and budgets
• Oversee traffic for radio, TV, print, and interactive campaigns; write and edit copy for radio and TV
scripts, press releases, print ads, and social voice.
• Support Director of Business Development with new business plans, including responding to requests for proposals and developing presentations.

Client Industries: Entertainment, Education, Healthcare, Restaurant

Marketing Coordinator/Campaign Manager

Sky Blue Clothing Studio

•Created the first marketing budget based on previous years’ spending, resulting in decreased expenses.
•Managed all marketing efforts and calendars, including advertisements and earned media in magazines and newspapers as well as placing the store’s first billboard advertisements. 
•Planned and executed store and promotional events, including anniversary celebration, Earth Day, Food Truck Round Up sales, Arts n Fleas, and fashion shows, increasing sales by up to three times.
•Developed training materials on vintage styles and dating, resulting in expertise by all employees.
•Researched online opportunities, utilizing findings to develop and manage the Etsy storefront.
•Collaborated with local photographers, models, vendors, hair and makeup artists to execute photo shoots featured on blogs such as Style Me Pretty Lifestyle, negotiating trade agreements with vendors.
•Pioneered a new method of organizing and maintaining incoming inventory and wholesale accounts, successfully reducing waste and excess spending.

Marketing Coordinator, Assistant Manager, & Buyer

New, vintage, and reconstructed apparel, accessories, and footwear.

Sales Associate

Van Eaton & Romero Realtors

•Facilitated all marketing and advertising efforts, including planning luncheons, updating and creating flyers, print ads, Facebook page.
•Coordinated direct mail campaigns to previous clients, delivering significant increase in new business referrals.

Assistant to Lori McCarthy

Acadiana Symphony Orchestra

•Selected to fulfill all duties of the Marketing Director during maternity leave, resulting in continual responsibility organizing the Video Games Live fundraising concert and updating marketing materials for the Conservatory.
•Created and coordinated all marketing and communications strategies for events, concerts, and promotions from concept to execution, through advertisements, public relations campaigns, e-communications, as well as web and social media, ensuring compliance with budget restrictions and brand image.
•Cultivated professional relationships and open communication with sponsors, partners, press, and media.

Interim Marketing Director

Event Staffing

•Revitalized social media marketing efforts, implementing new ideas, including “Fashion Fridays” on Facebook, resulting in increased brand awareness.
• Edited copy for professional emails, Facebook updates, and advertisements.
• Revived company image, presenting and implementing new suppliers, staff uniforms, and advertising efforts.
• Served as a liaison among Event Staffing, client, and employees during promotional, private and corporate events to assure all needs were met and 100% client satisfaction was achieved.
• Recruited, screened, and developed potential new employees.

Assistant to Owner, Event Staff

Downtown Lafayette Unlimited

• Developed community outreach, marketing, and planning to facilitate and enhance the use of parks; coordinated the application and leasing process with related client assistance for events in accordance to policies and procedures implemented by Lafayette Consolidated Government.
• Assisted in planning and implementation of year-round downtown special events agenda in addition to maintaining the master calendar for parks with primary responsibilities including production, logistics, and coordination.
• Collaborated with the Marketing and Communications Manager, to develop and coordinate new events inclusive of programming, production, sponsor development and support, in addition to increasing publicity.
• Recorded all earned and paid media, edited downtown newsletters, drafted announcements for radio personnel to use at events, as well as gathered quotes for event and campaign signage.
• Researched and reported findings of other national recreational parks and downtown areas.

Event/Parcs Coordinator

Campaign Strategy | Demand Generation

I’m a self-driven seeker of solutions with an ability to organize operations and implement strategic initiatives that keep organizations breathing easy. Pressed with tight budgets and tighter deadlines, I strive for results.

As a diverse communications professional, I have experience building competitive campaigns for a variety of organizations and industries. A creative with the mind of an executive, I possess a unique perspective on marketing and advertising that is part playful, part technical and am a powerful ally on the side of customer facing teams.

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Laura Hebert's Linkedin Analytics

Laura Hebert

Want to drive more opportunities from LinkedIn?

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Laura Hebert

Want to drive more opportunities from LinkedIn?

Laura Hebert's Linkedin Analytics