BRUTAL Business & Marketing

Marketing, sales and happiness for founders and CEOS through a combination of positive psychology, digital marketing expertise and business strategy mentorship.

Marketing Mentor and Positive Psychology Coach

Gentlemen's Scrub Club Ltd

Co-Founder of a premium, ethical and sustainable men’s skincare company.

Co-Founder

Sony Music Entertainment

Global Total Rewards covering 50 markets across EMEA, APAC and LATAM, partnering with local territories to support their compensation and benefits activities, share global initiatives and best practice.

Global Total Rewards

Games Workshop Ltd

Reporting to the HR Director: Responsible for the design and delivery of the global reward strategy to drive employee motivation, engagement and performance.

Head of Reward

Essentra

Reports to the Global Compensation and Benefits Director. Supporting the development and implementation of an effective global reward strategy.

Reward and Benefits Manager EMEA

Nottingham Trent University

Support the attraction, motivation and retention of employees through the UK reward strategy.

Reward Manager

Quotient Sciences

Design and delivery of HR Projects including learning and development, organisational development, talent acquisition and reward.

OD/HR Partner

The Lubrizol Corporation

Manage the implementation of reward programmes across the EMEAI region:
•	Work with the Global C&B team and Regional HR team to implement regional C&B programmes
•	Act as the main contact in Europe for global benefits and compensation initiatives and enquiries
•	Coordinate pay and variable pay programmes
•	Benchmark and update benefits programmes
•	Gather and analyse market data across the region, working with HR colleagues to translate data into relevant policies and practices.

Manage and support change projects:
•       Provide operational support to ensure the smooth integration of acquisitions
•       Success Factors Applicant Tracking System and Compensation software across EMEAI
•       Partner with colleagues in India to create career ladders and salary scales
•      Coordinate and advise the Staff Consultative Committee
•	Sports and Social Club Committee Member
•	Support Business in the community through volunteering in local initiatives; designing and delivering training to a wide network of business professionals to support them in providing recruitment advice to local schools.

HR Specialist - Reward EMEAI

Partnering managers in relation to recruitment across the UK and EMEAI; approximately 100 roles per year. Worked with local, regional and international HR partners to deliver an effective service with administration support from the HR administration team:
•	Research, recommend and manage partners for attraction in line with our attraction strategy
•	Research, recommend and support available selection methodology 
•	Assess candidates using a variety of assessment methods against a predefined competency framework
•	Deliver training for competency based selection and act as a table coach for other training courses
•	Produce quarterly MI and drive continuous process improvement
•	Administer skills and psychometric assessments, and interpret results to inform assessment methods
•	Manage the undergraduate placement programme: ~30 student placement positions per year

HR Specialist - Talent Acquisition

Provide general administration support to the Human Resources team to assist in resourcing and learning and development activities:

•	Support the HR professional team with resourcing activities in the UK
•	Support the UK Learning & Development Specialist with European Learning Programmes
•	Provide general administration support for HR activities such as induction and employee relations issues
•	Undertake project and policy development work 
•	Maintain and improve HR information systems 
•	Provide administrative support to the Staff Consultative Committee

HR Administrator

Camp Walden USA

•	Coordinated transport for a business of 1000 people
•	Facilitated management meetings and hosted site visits from clients and customers
•	Provided secretarial and administrative support to a team of directors
•	Liaised with customers and staff regarding medical, legal and financial information. Recorded data using an online database system

Administrator

•	processed customer information quickly and accurately into a database system
dealing with incoming emails and calling customers to discuss benefits, current circumstances and eligibility criteria
•	liaised with other departments regarding fraud, suspicious claims and previous benefit details in order to register concerns
•	provided administrative support to management; formulating spreadsheets and creating reports to monitor staff hours, targets and projected workload, as well as daily progress presentations to the team
•	presented at weekly meetings regarding targets and achievements

Benefits Delivery Officer

If you're a freelancer, consultant, creative, coach or online service provider struggling to grow your business, increase your sales and market yourself online, and KNOW you're meant for more....

You're in the right place!

I believe EVERYONE can own a multiple 6 figure business with the right strategy, know how and personal brand!

As a certified positive psychology coach, digital marketer and global people expert, I can help you grow using my 6 step framework and:

🔥 A multiple 6-figure business model
🔥 A powerful content strategy
🔥 A sales funnel that converts
🔥 A mindset reset
 
🚀I've helped social media managers, copywriters, marketers, photographers, brand designers, lead generation experts, coaches and consultants double their income, increase their resilience, overcome limiting beliefs and get SUPER strategic with their online personal brand.

Follow me for tips to grow your business, sales and marketing know how, inspiration when things get tough and a lot of oversharing!   


Want to know more about me?

→ One of the most inspirational female entrepreneurs of 2023 by f:Entrepreneur, a campaign run by Small Business Britain 
→ Multiple business owner
→ Finalist in the Start-Up Awards for the Midlands
→ 3 First Class degrees; 2 of which are MSc. degrees in Global Business and Marketing
→ Featured in Business Live, Worklife, Unleash, Business Matters, Small Business Britain, The Independent
→ Public speaker: Enterprise Nation, PoweredUp, Female Business Festival, Seeds of Unlimited Success, and multiple online coaching and marketing groups.

FOLLOW me for tips and inspiration to grow you service business using content marketing:

Instagram: LauraHBurton
YouTube: @LauraHBurton
Facebook: LauraHBurtonCoach
TikTok: LauraHBurton

I desperately need everyone's help! 😭


Meta - you've just disabled my WhatsApp account and I can't find anywhere to appeal or anyone to speak to. 

WhatsApp for Business - I tried emailing. I tried going through your AI chat. I tried asking to speak to a human. I tried emailing a complaint. You just sent me an email back sending me in circles back to AI who can't understand me. 


All my marketing is attached to that phone number with historical presentations in other people's communities. If anyone watches them now, they can't WhatsApp me to access the resources, and the classes are a bit of a waste of time 🫠

All of those people I met, have that phone number in WhatsApp that I can't access.

All my hard work and money spent on setting up speaking gigs and talks so my business has leads coming in...down the drain!

Everyone - can you like this post to help it get seen by someone who may be able to help?

Meta for Business or Meta or WhatsApp or any human working somewhere - can you PLEASE tell me how to speak to someone with a pulse and give me a way to get this reviewed!

And to think I was just about to go back into Facebook ads 😑


-----
P.s. This post was supposed to be a testimonial of how my challenge made someone over £1k by day 3 so I can help even more people....but it's being wasted on this. 

This is why it's so important to have more than one channel to market on! 

If you're not yet selling on LinkedIn, my September Sales Challenge starts Tuesday. That'll add one more profitable channel if anything goes wrong!

DM me the word CHALLENGE for all the details!


Thank you. I'm going to continue crying now.

Laura Burton

Brutal Blonde who knows a bit about online marketing 😈 Join the Brutal Marketing Academy | LinkedIn™ Training, Marketing Courses, Mentorship & Consultancy

27 LinkedIn lessons from someone who never thought they'd hit 27k followers (because they were scared to post)...🥲


1. Don't compare yourself - I used to obsess that I don't have 270k followers and it stopped me growing

2. Give the people what they want - link your lessons to their desires

3. Find YOUR growth strategy - I hate commenting so I prioritise good content

4. Lean into analysis - take note of what's working for others

5. Recreate your best performing posts

6. Tell stories - no matter how wild. Remember my 🍆 post?

7. Collaborate with people in your niche - it's nice to share audiences

8. Speak to people. Speak to people. Speak to people

9. Spend more time creating than scrolling. 

10. Newsletters are GOLD

11. Always sign off with a call to action

12. Always start with a really good hook!

13. Copywriting techniques are your friend and they're EVERYWHERE

14. Your headline can draw more traffic than you realise if you're commenting - use power or unusual words

15. Tell your audience why they should follow you ALL THE TIME

16. Don't be afraid to share your opinions. It gets easier every time you do. 

17. Carousel posts are great - especially raw photos of you. 

18. The more current your content is the better it will do

19. Share what's happening in your life - people love that!

20. Look at your profile OFTEN and ask yourself - would my customer want what I'm selling based on this

21. Remove the jargon. Talk like you.

22. Emojis are your friend. 

23. Posts should be easy to read! Create space and keep it short if you're unsure!

24. This is a knowledge platform - give it away!

25. Don't apologise. If you like to cold pitch - cool. If you like nice conversations where you dance around - also cool. 

26. Don't just do selfies. 

27. Sell. Every day. Every week. Every month. When you stop, sales stop. 

LinkedIn truly is awesome ❤️ 


---------------
The September Sales Course starts tomorrow - learn how to get leads on LinkedIn:



💸 Get a full breakdown of how to write your profile

💸 Use the scripts and templates I use to sell in posts and DMs

💸 Discover the 6 things you need to make sales online

💸 Get accountability for 14 days!

💸 30 Day Free access to sales and marketing platform



🎁 And win a place on my sales accelerator worth £2497!

DM me the word CHALLENGE for the link!

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The 10 commandments of selling in the DMs...

From an absolute DM NINJA! 🥷🏻


I've only ever met 3 people who can sell in the DMs (and I'm one of them 💁🏼‍♀️)

This is what I'm teaching my clients today:

(alongside 2 DM strategies and 4 frameworks with scripts)

1. Thou shalt not pitch upon first connection
2. Thou shalt personalise the conversation
3. Thou shalt lead with curiosity, not judgement
4. Thou shalt not beg for calls
5. Thou shalt follow up with integrity
6. Thou shalt play the long game
7. Thou shalt not speak endlessly of thyself
8. Thou shalt not chase ghosts or the uninterested
9. Thou shalt qualify first
10. Thou shalt be human, above all things

What commandments did I miss? ⬇️


-------
🚨 It's not too late to learn to SELL in the DMs 🚨

The September Sales Challenge started yesterday teaching you what to say, post and put on your profile on LinkedIn to get leads every single week!

Join for £47! DM me the word CHALLENGE!

(Oh and you could win a place on my sales accelerator worth £2497!)

LinkedIn is a waste of time, full of fake conversations and people 'playing the game'...

It's soulless 💀


The person that said this to me ☝🏼...

(A friend....apparently🤷🏼‍♀️)

Had to go back into a job because they refused to 'play the game'.

They were in victim mode rather than taking control of their own destiny. 

Because they didn't believe me when I said it's not:

❌ Too late to grow
❌ Difficult to find clients
❌ Full of people who just want your money

But it is:

✅ Necessary to learn from an expert
✅ Important to give it 90 days 
✅ Crucial to tackle social media with reckless positivity

(I'm talking so much optimism people think you've LOST IT 🤪)


If you don't think LinkedIn works, I'm living proof of what is possible!

I challenge you to spend £47 for the BEST LinkedIn training of your life. 

(Direct quote from many clients)

My course starts TODAY, it's not too late to join us and I'm gonna kick your 🍑 DAILY into selling! (The Laura way of course!)

Join this small but super STRONG group of business owners as we clean up on LinkedIn! 💸

DM or comment the word CHALLENGE for the link!

DRAMA: Thank you everyone for your help yesterday 🥲

(I'm not crying any more)


When I got in bed last night, I no longer cared that I lost a significant part of my marketing (and can't get it back) because...

I have real people willing to call, send voice notes, reach out to experts to try and help me ❤️

THAT is worth more than any amount of sales to me!

It just shows that growing a community on LinkedIn is about so much more than money!!!

I can always build more campaigns, but I can't replace you lot!


My launch and challenge may be smaller this time...🤷🏼‍♀️👎🏼

So....my ask is this...

I'm running the most comprehensive LinkedIn training on the market for £47! 

(I know because I've been told it rivals the BIG creators programs!)


🚨If you know someone struggling with LinkedIn, please send them to my challenge...

🚨 Or if you yourself are ready to learn:

💸 How to grow a thriving community that's got your back
💸 What to say to get leads on your posts
💸 How to use AI to speed up your content
💸 The templates and scripts I use to get inbound leads

DM me the word CHALLENGE or join from the link in my profile! 🚨

We start Tuesday and there's instant access to my existing course materials to get you started!

See you there and thank you beautiful people of LinkedIn 💋


(Special thanks to Silvia Freeman!)

If you didn't post about Taylor Swift over the last 48 hours ❤️💍 

You JUST missed one of the EASIEST marketing hacks...


We just witnessed reactive marketing at its finest!

Big brands moved at lightening speed to jump on on a trending topic with jokes, freebies and promotions in celebration of the news. 

While you were sipping your coffee, wondering what to post...

They'd already taken to photoshop to drop their drinks, food and logos all over Taylor's images. 

Why?

Your audience love an instant connection. Something familiar. A bit of personality!

AND this is seriously easy to replicate!

Here's 4 really easy ways to take advantage of 'moment marketing' ⬇️

It can quite literally save your LinkedIn from being the most boring place ever!

Thank me later!


-----
You've got 5 days to sign up for the September Sales Challenge to get 5 leads a week on LinkedIn! 🎉

You could even win a place on my 3 month sales accelerator!

Join in the comments 💋

How to jump on trends!

I signed a company (who makes 150 million a year) as a client 💸 
This is how  ⬇️


I teach corporate teams to sell on LinkedIn. 

Fact is…they wouldn’t have chose me if: 

1. Follower Count
↪️ They hadn't seen a vanity metric showing I can do what I say I can do

2. Credibility
↪️ A person they knew hadn’t put in a good word

3. Framework
↪️ I hadn't followed a sales script to find out what they needed 

4. Offer
↪️ My offer wasn't condensed into an easy to understand format 

5. Content
↪️ My posts didn't make sense, speak about sales or have engagement

6. Synergy
↪️ I hadn't done my homework and appealed to their desired result. 


Selling on LinkedIn to big corporates isn't just 'here's a hook you can use' like a lot of trainers will have you believe!

If you're ready to learn the art of marketing on LinkedIn through:

💸 A 6 step framework designed for every social media platform
💸 The tools and templates I use to sell to BIG companies
💸 Finding, appealing to and outreaching to your ideal clients

Join the September Sales Challenge - we start Tuesday!

DM me the word CHALLENGE for a link!

Taplio

Laura Burton's Linkedin Analytics

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

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's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Laura Burton's Linkedin Analytics

's Best Posts (last 30 days)