Craft Impact Marketing

Devise compelling communication strategies to engage and retain top talent, customers and key stakeholders during change. Craft engaging, educational content via multiple mediums and project manage to completion.

Communications Strategist

Member of the Client Experience team within B2B marketing. Responsible for internal and external communications as they relate to AOL's tentpole events, including but not limited to internal/external event website and content management, sales alert emails, invitations, and confirmations. Also responsible for content experience throughout these large-scale events, including PowerPoint presentations, event collateral, post-event blogging, and more.

Senior Marketing Manager

Millennial Media

Lead SME on all outbound Platform-side email communications (both supply and demand), merchandizing inventory and analysis, and maintenance of the Platform-side CRM strategy. Utilized several marketing automation platforms, specifically HubSpot and Silverpop, and their integration with CRM system Salesforce.com and web content. Developed targeted blog/podcast/website sponsorships designed to complement email marketing efforts and leveraged a PR team to deploy targeted Tweets and Facebook/LinkedIn posts. Responsible for the development of marketing collateral, i.e. case studies, sales decks, and product one-pagers, and assisted in the planning/preparation of large-scale events and the communications surrounding those events.

Senior Manager, Platform Marketing

Manager, Platform Marketing

T. Rowe Price

Member of T. Rowe Price’s largest grossing division’s Client Experience team. Provided support around non-product-related efforts, including the development and implementation of new marketing programs and the updating of existing sales campaigns. Engaged and leveraged shared services, including Account Management, Legal, Creative, and Electronic Publishing, to organize and execute the creation of custom marketing collateral, e.g. targeted emails, PowerPoint presentations, white papers, positioning statements, videos, etc. Deciphered campaign/communication effectiveness through the use of quantitative and qualitative data analytics.

Marketing Manager

PSA Insurance & Financial Services

Supported the firm, departments and niche industries by writing and designing marketing pieces, i.e. PowerPoint presentations, advertisements, case studies, web content, brochures and flyers. Drove awareness and preference of PSA brand by leveraging social media and positioned PSA as a knowledgeable leader in timely financial matters / gained press for newsworthy business occurrences by collaborating with a PR firm to build and execute media strategies. Was integral in the custom design, implementation and roll-out of CRM system, Salesforce.com. Planned and managed PSA’s monthly proprietary Partnership Program seminar events.

Marketing and Sales Administration Coordinator

Clear Channel Outdoor

Prospected for and cultivated new working relationships, while securing sales with current advertisers. Developed existing business-to-business relationships and actively pursued new leads. Met the needs of clients through the creation of customized advertising plans -- these plans included visual and interactive marketing proposals that promoted traditional billboards, digital billboards, wallscapes, transit shelters, and backlit mall displays.

Account Executive

Pivec Advertising

Assisted in media buying and administrative tasks during summer and winter academic breaks. Coordinated the timing of TV, print and radio advertisements

Media Intern

The Coca-Cola Company

-Developed creative briefs for the in-store marketing activation of several programs
-Assisted Senior Marketing Activation Manager in the organization of Live Nation Sponsorship
-Created promotion decks and assisted in the design of custom point of sale
-Participated in market impact teams to improve company presence in Chicago
-Managed Hispanic entertainment truck and coordinated large sampling events
-Organized Coca-Cola tickets, hospitality tent, and suite at Chicagoland Speedway

Marketing Activation Intern

Detail-oriented, experienced marketing and communications professional with strong writing background and exceptional organizational skills. Demonstrated ability to create and manage strategic marketing campaigns to meet and exceed company goals.

Craft Impact partners with clients via marketing & sales services to help generate revenue in a predictable, sustainable way. 

We do this primarily for three types of companies ⬇️

▪Financial Advisory Firms (RIAs, independent practices, & TAMPs)
▪Professional Services (service companies & executives)
▪Product Manufacturers (businesses ready to scale & sales teams)

Taplio

Laura Fox's Linkedin Analytics

Laura Fox

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Laura Fox's Linkedin Analytics

Laura Fox

Want to drive more opportunities from LinkedIn?

Laura Fox's Linkedin Analytics