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Laural Carr

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I’m Laural Carr, Founder of Impagination Inc. Our walls and shelves may be covered with marketing awards, but what fuels my passion is helping leaders and owners of professional service businesses, like yours, to identify your uniqueness; and find the most efficient way to be noticed by and engage with your future new best clients. As a Kolbe™ Certified Consultant and Marketing Mindset Coach, I design marketing strategies to fit your individual Kolbe™ Action Mode while eliminating the uncertainties that can derail your business plan. Working in your natural style allows you to confidently create business growth, while reducing effort and shortening your sales cycle. Together, we connect who you are to who you serve. “If you are not growing, you are shrinking” This is true for personal, but also professional and business growth. With a looming threat like this, who doesn’t want more clients? Our clients tell us that they have clients who are not a great fit for them. These wrong-fit clients question their advice, or simply don’t take it; they get distracted by other people’s opinions and waste time and opportunities. Other clients don’t appreciate the valuable advice being offered. And it goes without saying, they will not be raving fans or send referrals. Now imagine working only with clients you enjoy serving, who really appreciate what you offer, and truly understand your expertise. They willingly accept what you charge, and they value what you deliver, all while working seamlessly with your team. This is exactly what we help our clients to experience while growing their businesses. Our clients feel confident and fully prepared for any sales conversation. They know exactly what sets their business apart and how to present their value. They know how to pre-qualify so they don’t waste time on wrong-fit prospects. They have a fully engaged team who support all aspects of business development, so that it doesn’t fall on the shoulders of one or two people to drive business growth. We love to build smart, targeted strategies to differentiate your business and streamline your marketing to help you win more clients. But why try to drive new business by attracting just any clients? We focus exclusively on finding more clients like your best clients. If you’re going to invest in yourself and your marketing, aim for the best. Our secret sauce is how we uniquely tailor your strategy to be natural for you to deliver, regardless of your experience or confidence level. You walk away with a message and a plan that make it easy for you to drive new business.

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