Laura Melbourne's Linkedin Analytics

About Me: I’m Laura Melbourne, a design strategist with over 20 years of experience crafting customer experiences that drive business growth. I blend design thinking with strategic management, turning insights into user-centered solutions that deliver real results. My approach combines creativity with strategy, ensuring every solution not only solves the problem but also drives measurable business impact. What I Do: As a design leader, I focus on reshaping how brands and customers connect through strategic design. At Abercrombie & Fitch, I co-led the "Know and Wow Customers Everywhere" initiative, leading to a 35% boost in brand perception, 20% higher engagement, and 33% growth in digital sales. At Under Armour, I ran design thinking workshops that created consumer-led strategies for innovation, driving a 15% revenue increase. At Chico’s FAS, I launched "Style Connect," growing digital sales by 50% and adding 5,000 new users. How I Work: I combine innovative design with strategic leadership to create impactful customer experiences. My process emphasizes collaboration, empathy, and crafting solutions that align with business goals and customer needs. Whether I’m developing strategy or leading cross-functional teams, I’m focused on delivering meaningful, lasting results. My Super Powers: - Creating Human-Centered Solutions that meet business goals and user needs. - Designing End-to-End Experiences that turn disconnected interactions into unified customer journeys. - Using Design Thinking to creatively solve complex challenges. - Building Customer Journeys that drive engagement and satisfaction across every touchpoint. - Translating Research into Actionable Insights that inspire strategic decisions and innovation. - Leading Cross-Functional Teams to align on a shared vision. - Adapting Quickly to shifting market conditions, customer expectations, and new technologies. - Driving Innovation by integrating emerging technologies like AI to enhance customer experiences. What Drives Me: I’m passionate about how AI and new technologies can reshape customer experiences. I believe in empathy-led design to create meaningful connections between businesses and customers. I’m also committed to mentoring design talent and fostering collaborative, innovative environments where teams thrive. Let’s Connect: If you're looking for a design strategist who can turn complex challenges into innovative solutions and lead teams through growth and change, let’s connect! Contact: LinkedIn: linkedin.com/in/lauramelbourne Email: [email protected]