Valtech

Interim Campaign Director Europe

Marketing by Laura

Digital Marketing & Social Advertising Specialist

As a Digital Marketing Consultant (Client Growth) I was the first to set up and lead Valtech's in-house account-based marketing strategies to grow revenue among top existing B2B clients (e.g. Nestle, L'Oréal, Procter & Gamble, LVMH, Sanofi). 

This included:
• Creating Digital Marketing Strategies: Tactics, KPIs and Content Mapping
• Reporting to Global Director, Client Growth Strategy 
• Reporting on KPIs and Optimizations 
• Close Collaboration with Client Managers
• Onboarding new team members

Digital Marketing Consultant (Client Growth)

As a Digital Marketer at Valtech, I was responsible for the digital campaigns of various B2B clients including DSM, Dyneema, Philips, and Wavin. 

This included:
• Creating Digital Marketing Strategies
• Executing Digital Campaigns (LinkedIn)
• Reporting on KPIs 
• Optimizing Campaigns
• Client Contact

Digital Marketer

Collab Digital

Freelance job in which I covered an employee during his holiday. Tasks included managing campaigns in Meta, reporting on results, consulting on optimizations, and managing client contact.

Paid Social Advertising

Jalt

As a social advertising specialist, I was responsible for driving the optimal online campaign results for my clients by setting up, maintaining, monitoring, and analyzing paid social media campaigns across various social media platforms. 

Daily activities included:
• Consulting Clients on Digital Campaigns
• Optimising, Reporting, and Evaluating Digital Campaigns
• Analysing Data and Testing (A/B testing, Google Optimize)
• Creating Digital Strategies
• Performance Forecasting
• Executing Digital Campaigns 
• Data Measurement (Facebook Pixels, Google Tag Manager)

Advertising Specialist

Colourful Rebel B.V.

Colourful Rebel is an Amsterdam-based fashion brand and online lifestyle magazine. It's one of the biggest online lifestyle magazines in the Netherlands and used as a platform for sharing daily news on a variety of subjects such as lifestyle, fashion and hotspots.

Daily activities included:
• Managing and Creating Content (Global CR Blog and Social Media Channels)
• Collaboration and Relationship-building (PR agencies, Bloggers and News Websites)
• Translation (NL - EN / EN - NL)
• Optimizing SEO Text
• Analysing Website Data (Google Analytics)
• Copywriting (Interviews, Press Releases and Webshop text)
• Branding

Content Manager Global Blog

NM Media Industries

Negin Mirsalehi is one of the biggest online influencers worldwide with 5 million followers on Instagram and her own hairline Gisou.

www.instagram.com/negin_mirsalehi/
www.neginmirsalehi.com
www.gisou.com

Daily activities included:
• Creating Social Media Strategies and Campaigns
• Copywriting Newsletters and Blogs
• Competitive Influencer and Brand Research
• Brand Concept Creation 
• Travel Planning
• Assistance (Photoshoot, Content Creation)

Communications & Social Media for Negin Mirsalehi

Gisou by Negin Mirsalehi

Gisou is a bee-based hairline founded by online influencer Negin Mirsalehi.

• Creating Social Media Strategies and Campaigns
• Trend Research
• Concept Creation 
• Copywriting (Newsletters, Press Releases, Product Descriptions and Social Media)
• Retail Prospecting 
• Assistance (Photoshoots)
• Webcare

Communications & Social Media Assistant

Certified Digital Marketing Specialist with 7+ years experience

I have all-round marketing experience on both the digital agency and client-side within the B2B, B2C and non-profit industry. I have worked for corporate global entities and start-up. I am passionate to apply my expertise to help clients grow and make an impact. Please get in touch for more information: marketingbylauranusser@gmail.com. 

Skills:
💻 Digital Marketing Strategies
📈 Social Advertising
🎯 Performance Marketing
🚀 Account-Based Marketing 
👥 Paid Media 
🎓  KPI Reporting
📝 Campaign Management
💯 Data Analytics

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