Laura Roman, PhD's Linkedin Analytics

Dynamic communications and marketing executive with 15 + years of progressive leadership experience driving initiatives and managing teams spanning agency and in-house. Revenue and business outcomes delivered across B2B/enterprise and emerging tech, AI, SaaS, cloud, cybersecurity, quantum computing, infrastructure, Industry 4.0, VC firms, Fortune 500 including VMware, HP, Cisco, Cision, Groupon. VC and startups: Verizon Ventures, World Innovation Lab, National Grid Partners, Icon Ventures, Fifth Wall. Media placements in WSJ, NYT, FT, TechCrunch, VentureBeat, Wired, Fortune, Forbes, Government Computer News, IoT World Today, Nature, and other leading outlets. SF Bay Area native, obtained my doctorate in English to springboard storytelling and impactful communications for innovative technology companies and initiatives. Strength: Translating complex technology concepts for business stakeholders, media. Skills: Brand Building · Digital Marketing · Content Marketing · Internal/External Communications · C-suite Executive Communications · Strategic Communications · Employee Communications · PR and Media Relations · Social Media · Analyst Relations · Media Training · Editing, Writing, Publishing · Crisis Communications · Advisor · DEIB Leadership · Launching Stealth Startups Highlights: Head of marketing and communications for an award-winning edge computing startup, raised $11.5M, grew from $0 to $2.5M in ARR in less than two years. SXSW speaker placement, leading press in VentureBeat, TechCrunch, CRN. Awards: CRN The 10 Coolest IoT Software Companies (on the list with AWS) · Byline writing and media placements on AI · Launched quantum computing startup QCWare from stealth, grew Q2B as the quantum computing industry go-to event, $33.2M raised to date · Led global PR, Analyst Relations, DEIB initiatives, crisis communications, employee and executive communications, web strategy for data privacy, GDPR compliance for Cision, a $2B SaaS company · Brand building, PR, launched early stage companies from Expa's $100M startup studio, resulting in VC funding or company acquisition including Kit acquired by Patreon · VMware Office of the CIO: Launched the VMware on VMware cloud playbook tied to revenue $13.6B prior to Broadcom acquisition · Led Groupon tech PR, focused on ML, mobile UX and engineering innovations, CEO | CTO communications. Company repositioned to result in over 100M downloads of Groupon's mobile app, a breakthrough Forrester case study, annual revenue $3.2B. Other: Stanford Lecturer in Rhetoric and Emerging Media · Oxford English PhD