Laura Roman, PhD's Linkedin Analytics

Strategic communications and marketing executive with 15 + years of progressive leadership experience driving initiatives and managing teams with revenue delivered across VC, startups, emerging tech, and Fortune 500 tech, including VMware, HP, Cisco, and Groupon. Highlights: VC - Verizon Ventures, Icon Ventures, National Grid Partners, Crosslink Capital, World Innovation Lab, Fifth Wall, NEA. Led AR, global PR, internal communications and culture, website strategy for data privacy and GDPR compliance for Cision, a $2B SaaS company. Drove marketing and PR for companies launched from Expa's $100M startup studio, resulting in VC funding or company acquisition. Led VMware global cybersecurity campaigns and created the VMware on VMware cloud computing online playbook with the CIO and staff as a key VMware field enablement asset. Led Groupon tech PR, focused on platform engineering, data analytics, ML, and mobile. Working with the team, repositioned the company to realize over 100M downloads of Groupon's mobile app: Forrester case study and annual revenue of $3.2B. Other: Member, Forbes Communications Council · Stanford Lecturer in Rhetoric and Emerging Media Deep understanding of Industry 4.0 technologies and initiatives - AI, IoT, digital twins, smart infrastructure, smart cities, interoperability of AI and humans. Extensive media contacts in this space. As CMO of an award-winning edge computing startup, led brand-creation and activation, media relations and global PR, digital marketing, developer relations, executive communications, and internal communications. Results: Speaker presence at leading conferences, including SXSW. Earned media in top tech and business press, including Stacey on IoT, VentureBeat, IoT World Today, and CRN. Startup awarded CRN The 10 Coolest IoT Software Companies; IoT Breakthrough award for Smart City Solution of the Year. Grew social media following by over 250% in two years. Specialties: Brand-building, digital marketing, content marketing, PR and media relations, VC, Industry 4.0, startups, enterprise software, SaaS, cloud, edge computing, DevOps, application lifecycle management, IoT, mobile, cybersecurity awareness campaigns, keynotes, executive communications, strategic communications, internal communications, crisis communications, change management. On the record company spokesperson.