Laura Salmond✨

Tartan Digital Marketing

Scottish marketing and strategic consultancy services  helping make marketing and strategy services accessible for ambitious start ups. From our rebrand-for-a-grand package to our simple yet beautiful drag and drop style websites Tartan can help you do more with less.  We also provide a Fractional CMO or outsourced marketing director package as well as providing Executive Assistant or Chief of Staff Services. We step in to make you stand out!

Founder and Managing Director

Pico Digital Marketing

Helping Pico to lead the way in digital I am part of the senior team at Pico.  I am the senior business development lead for the business. Additionally, I provide consultation on brand and strategy and deliver content and digital marketing services for clients.

Director of Brand, Marketing & Business Development

Helping businesses across the globe realise their potential by providing transformative digital marketing solutions. Promoted within six months from Sales and Marketing Manager to Director of Brand, Sales and Marketing. Role included working on behalf of the agency on acquisition and retention campaigns and strategies and on behalf of clients on digital marketing campaigns.

Director of Brand, Marketing and HR

McLean Tools 

Acting as the marketing lead for the business

Marketing Director

Brand Marketing Specialist

Qualis Group Scotland

Head of Marketing & Brand for Qualis Group Scotland. Responsible for driving the overall marketing presence within the business, including the development of the marketing strategy,  digital marketing, content creation, branding, design & PR.  Speak to us regarding our heating, insulation, electrical and renewable solutions.

Head Of Marketing - Product & Brand

Entrepreneurial Scotland

Marketing Manager for Entrepreneurial Scotland Foundation. Responsible for driving the overall marketing presence within the business.  managing the marketing budget, creating the marketing strategy, creating the marketing content and managing the digital marketing activities and driving the social media presence within the organisation.

Marketing & Communications Manager - Product and Brand 

Association for Project Safety

Responsible for coordinating the marketing activity within the 5000 strong membership network, including website and social media management, digital marketing management, content creation and design.

Marketing Communications & Events 

Logicalware

Headed up the marketing department within a scaling SAAS business that was eventually bought over by Puzzel. Overall responsibility for developing the marketing strategy and for driving the marketing presence within the business and managed the company's digital marketing in-house. Working with the sales team we identified and targeted key verticals for market penetration, winning contracts with key clients including, Quiz, Ryanair, WWE, GoSkippy, Dobbies etc. Also managed the HR function within Logicalware.

SAAS Marketing Director - Product & Brand 

Young Scot

Project manager with a strong emphasis on marketing and service delivery, I worked across two organisations (Young Scot and Skills Development Scotland) to promote employability to young people during  crucial transition points in their life. This was achieved through alignment of marketing opportunities, through content and campaign creation, through key partnership working and through outreach activities. 

Duties Included:- 

Managing the partnership between Young Scot and Skills Development Scotland.
Coordinated and facilitated in direct youth engagement at outreach events.
Managed the dual marketing process between organisations. This included being responsible for the coordination and creation of content related to learning, enterprise, and career development.  
Identified and shaped projects to promote employability. 
Created and delivered presentations to key stakeholders and partners.
Developed, and delivered workshops for young people. 
Coordinated project teams across a range of departments within two organisations. 
Established, developed and maintained relationships with key strategic and local partners for agreed sectors 
Shape campaigns to raise awareness of key industry sectors. Key Campaigns included Energy, STEM, IT, Food and Drink, and Travel and Tourism.

Head of Partnership - SDS and Young Scot

Scottish Institute for Enterprise

Responsible for driving the social media presence within SIE and coordinated the marketing, promotion, and advertising of core SIE activities as well as external events. Proficient in the use of Pinterest, Facebook, Twitter, Instagram

Marketing Communications and Events

With more than a decade of marketing experience, I am passionate about helping businesses grow and thrive in the digital space. I currently lead the brand, marketing, and business development functions at Pico Digital Marketing, a company that offers innovative and tailored solutions for SMEs and enterprise clients across various industries. I also founded and manage Tartan Digital Marketing, a consultancy service that provides fractional CMO, Chief of Staff, Executive Assistant, and web design services for ambitious start-ups and SMEs.

My core competencies include paid social media, marketing communications, social networking, business development, project management, and HR. I have a Master's degree in Marketing from The Open University and a Bachelor of Laws (LLB) hons from Edinburgh Napier University. I am also Google-certified in Search and Display. My mission is to elevate brands by providing fractional expertise, strategic guidance, and creative solutions. I enjoy working with businesses in the B2B, SAAS, and tech space, as well as not-for-profits.

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