Lauren Igielski's Linkedin Analytics

I am a highly driven Brand, Marketing & Communications expert with a proven track record of delivering exceptional results in sport, entertainment, and lifestyle sectors. My expertise spans branding, strategic marketing, planning, sponsorship activation, digital, PR, and communications. I have successfully led campaigns across a diverse range of industries, including sports, events, hotels, hospitality, and real estate, internationally and within the Middle Eastern market. As a strategic thinker and natural leader, I combine creativity with data-driven insights to craft impactful marketing strategies and campaigns that not only build brand equity but also drive bottom-line growth. I am known for my ability to lead high-performing teams, solve challenges, and communicate effectively across all levels of an organisation. My passion for sports, sponsorship and entertainment fuels my ability to connect with audiences and elevate brand experiences. Beyond my professional background, my personal experience as a competitive athlete, having represented South Africa in springboard diving and water polo, and competed nationally in tennis, biathlon, and swimming, has given me a unique understanding of how sports unite people from diverse cultures and backgrounds. I have successfully led high-profile events like the prestigious Dubai World Cup (with a prize purse of US$ 30.5 million across nine races) Closing Ceremonies, Awards and post-race A-list concerts. I coordinated the sponsorship and marketing activation of the World Equestrian Games (2010/2014/2018), World Endurance Championship and FEI Nations Cup Show Jumping. Additionally, I contributed to the successful launch and operation of the Chengdu Dubai International Cup in China, over five years. This diverse experience in managing large-scale, global events has sharpened my expertise in brand strategy, event management, sponsorship and building long-lasting stakeholder relationships across industries. Whether directing integrated campaigns or refining brand messaging, I consistently deliver measurable, results-oriented outcomes. Self-motivated, detail-oriented, adaptable, and a determined team player, I am always seeking new ways to make an impact. I excel in dynamic environments that demand both creative thinking and strategic execution.