Marsh McLennan

Lead a dynamic marketing team across the Middle East, collaborate with business stakeholders, drive and execute the marcom strategy and budget, elevate the brand positioning, strengthen colleague engagement, create partnerships, align business objectives, build demand and deliver growth.

Marketing & Communications Leader - Middle East

Dubai Racing Club

Head the strategic planning and implementation of brand, marketing and communication plans and budgets regionally and globally. Focused on building brand awareness, engagement and driving commercial growth, across digital platforms and events for the equestrian business.

Lead a diverse team (brand, marketing, media relations, social media), support stakeholders, internal departments, strengthen partnerships and grow media relationships.

Head Corporate Communications, Marketing and Branding

Lead, develop and implement marketing and brand strategies, budgets, brand building, advertising, integrated campaigns, social media and public relations for the equestrian business, international sponsored events and real estate projects.

The outcome of these activities builds brand awareness and equity leading to customer loyalty and conversion to ticket sales.

Marketing Manager

GSFITCH

Managed, project planned and implemented the successful delivery of brand requirements including brand quality control and relationship management for hospitality and leisure, sporting events and real estate clients.

- Actively involved in the brand strategy, naming and positioning of key clients.  
- Successfully oversaw and implement the brand guidelines including production requirements of  the extensive hotel product range, corporate stationery and restaurant item roll outs for Burj Al Arab part of Jumeirah. 
- Managed and implemented marketing requirements including developing plans, collateral roll out and campaign activations.

Project Manager

Espial Go-to-Market

Project managed the strategic marketing, brand identity and usage, design, advertising, public relations and implementation of several high profile clients including, FleetAfrica, Furniture City, FMCG (Danone Clover, PVM, Revlon, Tiger Brands) and assisted with events like “The Sustainable Growth Awards,” the objective of assisting clients to achieve sustainable growth, in any market.

Account Manager

Taryn Fritz Public Relations & Communications

Responsible for building strong client and media relations; securing media coverage, overseeing product launches of international companies (FMCG), assisting with PR strategies and implementation, promoting theatre premieres and building the exposure of corporate businesses and boutique hotels. Clients included L’Oréal Paris, Maybelline New York, Garnier, The Johannesburg Civic Theatre, Barney’s Paint Centre and The Fairlawns Boutique Hotel.

A highly driven, enthusiastic, performance orientated, Marketing & Communications expert. 

Strong leadership, management and strategic planning skills. Excellent problem solver and communicator.

Over 17 years’ experience in branding, strategy, marketing, digital advertising, PR and communications internationally and in the Middle East (ME). 

Confident, passionate, self-motivated, flexible, creative and determined team player.

Consistently delivers measurable bottom-line results.

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Lauren Igielski

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Lauren Igielski

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