Circana

•Managed $1.6M in competitive insights revenue with syndicated receipt panel data, allowing 55 users across prestige beauty, apparel, and home industries to uncover competitive buyer behaviors behind market share gains and losses
•Synthesized and translated online panel data into relevant business implications to inform client decision making, substantiate client hypotheses, and highlight actionable brand, category, and pricing opportunities for client Consumer Insights, Merchandising Strategy, Marketing, Personalization, Product and Executive teams
•Conceptualized and executed receipt panel data proof-of-concept that resulted in an incremental $84K syndicated revenue 
•Led launch and ongoing product management of longitudinal re-contact survey service resulting in $75K of value-add revenue 
•Designed, implemented and led data methodology trainings with a custom curriculum that resulted in a 95% increase in platform user adoption across client portfolio 
•Increased data engagement and leadership visibility by owning the creation of tailored monthly newsletter reportings and qualifying and outlining relevant KPIs in accordance with client goals and business cases

Account Manager, Competitive Intelligence & Consumer Behavior Insights

Momentic

•Managed and drove all aspects of organic search strategy and consultative relationships for five retainer clients resulting in and sustaining $192K annual revenue across manufacturing, retail, and legal services industries
•Qualified, documented, and translated client’s organic search needs resulting in $40K of discovery-project revenue across manufacturing, digital influencer, retail, travel, emerging, and food & beverage industries
•Became a trusted, knowledgeable resource for clients by providing education and analytical insights that impact client’s business objectives, customer support processes, lead generation strategy, and quarterly marketing focus
•Grew existing accounts for two discovery clients resulting in $54K incremental annual revenue without established revenue goal
•Leveraged existing professional network to sign one new client generating $30K in annual retainer revenue without established revenue goal
•Managed and tracked all projects and ongoing tasks from initial request to completion both on external client deliverables and internal projects using Asana
•Identified and closed go-to-market strategy gaps by performing competitive analysis and keyword research to determine and qualify consumer search intent and develop targeted content strategy to match intent
•Increased organic search traffic by over 30% to optimized URLs for four consecutive months or more for three retainer clients through content, local and technical SEO tactics
•Created custom Looker Studio dashboards using multiple sources of data from Google Analytics, Google Search Console & Semrush and present monthly reporting insights and action steps to senior level audiences
•Engaged and align with cross-functional DevOps and engineering teams to execute SEO strategy

Senior SEO Analyst

NAMI Wisconsin

•Drive NAMI's mission forward: to build better lives for millions of Americans affected by mental illness.
•Perform secretarial duties such as the recording and housing of NAMI Wisconsin Board of Director's Monthly Meeting minutes according to NAMI National standards. 
•Participate in Hiring Committee activity such as interviewing and electing an Executive Director. 
•Lead Marketing & Fundraising Committee projects to align with the state office's strategic objectives.

Board Of Directors

CUJOcreative

•Identified, influenced and secured two net new clients in one month generating $10K in revenue 
•Provide LinkedIn ghostwriting services for ten different cybersecurity, SaaS, recruitment and sports executives 
•Developed, executed and refined LinkedIn influencer growth strategy via thought leadership content planning and engagement building tactics

Content Creator for Executives & Leaders

Canpango, A Managed Gold Salesforce Consulting Partner 

•Managed and drove all aspects of Canpango Inc’s content creation including consumer trend research, cross-departmental collaboration, copy development and graphic design direction 
•Served as the internal subject matter expert in social media management for Canpango Inc.’s Facebook, Twitter, LinkedIn and Instagram pages by executing strategy, research, content development, social calendar creation, scheduling posts, reviewing success metrics and presenting progress to leadership
•Demonstrated cross-social network YoY organic growth of  +100% in followers, +47.5% in impressions and +76.4% in engagement
•Developed and advanced LinkedIn social selling strategy to increase Channel Manager’s digital presence during COVID-19 by 1,275%
•Secured 25 Canpango customer success stories by conducting client interviews to gather data around customer experience and tell a story about the Canpango customer journey 
•Set unique UTM parameter rules in Pardot to quantify partner and customer product interest
•Leveraged Google Analytics on a weekly basis to track and monitor key web performance metrics 
•Configured campaign tracking through Salesforce CRM and Pardot to track email campaign performance
•Assisted in outlining marketing reporting dashboard KPI requirements in Salesforce CRM
•Established relevant cross-channel KPI’s by running monthly roll-up report in Google Sheets and leveraging analytical insights to prioritize recommendations and improve performance
•Identified opportunities to streamline processes and drive tighter alignment within the marketing team and cross-functional impact across the organization 
•Demonstrated 50% increase in monthly partner webinar registration through targeted presentation deck language, paid LinkedIn ads and A | B testing promotional emails

Content & Social Media Specialist 

•Managed multiple marketing vendor relationships to successfully complete a $195K website redesign and achieved goal of sustaining less than $50 cost per lead (CPL) across paid Google Adwords campaigns for a national leading mobility services provider 
•Coordinated with leadership and cross-functional teams to define business requirements for national and local website redesign, align corporate vision with 80+ franchise owners, and elevate levels of trust between the two parties
•Implemented SEO recommendations like: incorporating critical keywords into blog articles, link building across highly visited web pages, resulting in 55% YoY increase in organic web traffic
•Increased efficiency and operated under budget in cross-collaborative marketing processes between 101 Mobility corporate and franchise owners by implementing a regimented master SEO and PPC plan to adhere to

Digital Project Manager

iHeartMedia

•Managed $250K fiscal digital advertising budget by building and selling marketing solutions to local-direct businesses and advertising agencies
•Achieved branding goals through native and non-native media channels (paid social, mobile geotargeting and online banner ad campaigns) for both B2B & B2C clients
•Researched and establish cost structure for digital product offering that is marketplace competitive
•Advanced inbound strategy development and grow portfolio of educational tools to further Account Executive training

Digital Development Coordinator

GILT Groupe

•Led $6M growth in Men's Contemporary and Denim brands 
•Managed weekly receipt reconciliation and order tracking to maintain category health and churn rate.
•Monitor brand performance and optimize sale campaigns by conducting competitive shopping analysis and report findings and opportunities of total business.

Assistant Buyer, Men's Contemporary

•Supported Men’s Contemporary Buyer in buying activities across all categories to manage $29MM in annual revenue across a 250+ brand matrix
•Established a new target consumer profile by pitching new potential partners and on-boarding as vendors which resulted in $1MM+ residual revenue of non-liable inventory
•Created actionable sell-through strategies for key non-liable brands to exceed growth targets by conducting inventory analysis and assessing monthly Open To Buy (OTB) brand performance in Excel and securing annual product by maintaining key vendor relationships 
•Mentored, managed, and directed summer intern, site merchandisers, and merchandise operations team

Merchandise Assistant, Men's Contemporary, Denim & Active 

Results-driven SEO with a proven track record in driving revenue growth and increasing organic search traffic across diverse industries. With extensive experience in integrating and synthesizing data from multiple sources, I excel in translating complex data and findings into actionable SEO roadmaps for clients. My background includes managing organic search strategies for clients in manufacturing, retail, SaaS, and legal services, resulting in sustained revenue growth and increased website performance. Skilled in leveraging many CMSs, tools, and platforms, I am adept at collaborating with cross-functional teams to execute comprehensive SEO strategies. My diverse work experience in consumer research, digital marketing, content creation, and social media management further enriches my ability to provide well-rounded, data-driven solutions for clients. As a dedicated lifelong learner, I am committed to staying updated on the latest SEO trends and technologies to help clients succeed in an ever-changing digital landscape; especially in a post-ChatGPT world.

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Lauren Keepers's Linkedin Analytics

Lauren Keepers

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