OpenMetal.io

Inbound & Marketing Automation Specialist

Techvera, an Electric company

(Affected by Electric's layoff of 15% of the company)

-Built the Geek on Wheels/Techvera marketing department.
-Helped lead company rebrand from Geek on Wheels to Techvera in 2016; shifted marketing efforts from B2C to B2B.
-Tripled website traffic in two years, 80% of which was organic traffic from SEO and earned marketing efforts.
-Dozens of pieces of content brought to the 1st page of Google organic search results, leading to over 200 organic opt-ins for just one downloadable eBook.
-Grew organic email opt-in list from 0 to 6,000+ contacts.
-Produced over 100 landing pages for events, downloads, lead magnets, and inbound marketing campaigns.
-Managed dozens of 3rd party content creators to produce physical and digital marketing designs + content in line with brand guidelines.
-Designed and executed 20+ online and in-person events.
-Built library of client case studies, sales enablement material, lead magnets, and content for every stage of the sales and marketing journey.
-Led charitable giving and community involvement efforts.
-Led communications for Electric's acquisition of Techvera.

Skills: 
Inbound + outbound marketing, social media marketing and management, content creation, copywriting and editing, communications and email campaigns, CRM system administration, advertising and PPC campaigns, public relations, buyer persona development and audience targeting, SEO, marketing automation, budgeting and purchasing, website design and administration, event planning and management, partner marketing and referral campaigns, analytics and strategic planning.

Tools: 
Facebook; Twitter; LinkedIn; YouTube; Reddit; Canva; Jasper.ai; HubSpot CRM, marketing, and sales; Campaign Monitor; ConnectWise; Constant Contact; Grammarly; Google Analytics, Ads, and Webmaster Tools; Microsoft/Bing Ads and Webmaster Tools; WordPress; Zoom; Microsoft Office Suite (Word, Excel, PowerPoint, Teams, Outlook); Google Workspace, SurveyMonkey.

Chief Marketing Officer

Tawkify

-Managed a paid clientele of between 6-10 people at any time.
-Recruited 50+ paid and free users to the Tawkify matchmaking platform.

Skills:
Communication, relationship building, time management, interviewing, recruiting, event planning, gathering feedback, self-improvement and mindset, working with purpose.

Tools:
Google Suite, Zoom, Microsoft Office.

Matchmaker

Tractor Supply Company

-Managed team of 6 employees.
-In management training prior to exit.

Head Cashier

StoneCrete Studio

-Able to reach an untapped market for the business through social media and organic marketing efforts, leading to increased leads and positive reviews.
-Created a filing system and overhauled office organization.
-Created and maintained social networking and advertising pages from scratch.
-Assisted the owner with general labor on and off of work sites.

Office Assistant & Independent Contractor

LillipuShun Industries

My company Attack! Promotions partnered with LillipuShun Industries to enhance each's capabilities in
the entertainment sector of Arizona and outlying states. Together we were able to reach, book, manage,
and assist much larger acts in addition to coordinating higher-capacity events.

-Sought out and coordinated with local and national act bands and musical groups.
-Booked concerts at local venues.
-Communicated with bands, managers, and venues to arrange performances.
-Maintained a website and social media presence.
-Promoted events online and in-person.
-Assisted on-site with live shows.

Talent Buyer

Attack! Promotions

-Contacted, promoted, and marketed musical groups and events through social media and email.
-Represented 10+ musical groups.
-Created and maintained a webpage and social media sites.
-Organized and promoted dozens of live events.
-Hired for and staffed shows.
-Created media for artists.
-Expanded the organization's reach and awareness from a local to national name.

Owner

I've held a unique variety of positions throughout the years. From starting my own music promotions company in high school to learning how to install decorative concrete, I've managed to do a little of everything. Over the past 15+ years I found my path in marketing and I take great pride in doing it the right way.

🖖My greatest loves: family (friends included), dogs, cheese, chocolate, yoga, tattoos, travel, video games, spooky things, theme parks, plants, and Oxford commas.

As for my everyday life, my husband and I + our two dogs are (former) nomads who roamed North America in our RV named Matt Foley. We've recently found a home in Massachusetts and it's been a joy exploring this completely new-to-us part of the country. I've worked remotely since 2016 and enjoy meeting other remote workers as well - feel free to connect with me if that's you!

Hail yourself! 🤘

Taplio

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