Bell Partners Inc

• Manages the internal creative marketing team who support all corporate and community marketing efforts. 
• Drives the direction, strategy and execution of paid search, SEO, social media, email marketing, online reputation, brand guidelines, signage, and collateral. 
• Responsible for driving optimal lead generation to our portfolio of properties and other corporate campaigns through ongoing analysis of data, proactive recommendations, and alignment with internal cross functional teams.
• Works closely across functions within the organization including the broader Marketing Account Management, Client Services, Investor Relations, Operations, and HR teams to develop integrated campaigns and initiatives across multiple channels to align with various customer journeys.

Director of Marketing, Creative Services

• Oversee partnerships and provide strategic direction for digital vendors including SEO/SEM and website providers
• Manage and maintain over 200 community websites according to industry best practices and client requests
• Provide strategic direction for SEO/SEM vendor and provide analytics reports when requested
• Provide budget recommendations based on the overall digital health of the asset, including PPC, remarketing, geofencing, social, and other online advertising channels. 
• Support Ops Marketing with digital marketing initiatives
• Complete Marketing HelpDesk tickets related to digital channels
• Assist with Business Development pitches when needed

Digital Marketing Manager

Textivia

• Built and managed a team of 3 Account Managers, including developing processes and benchmarks for success
• Developed digital marketing strategies by performing market and competitor research 
• Built an execution plan by collaborating with the SEO, Social Media, and Paid Search program managers
• Tracked marketing efforts via Google Analytics, Google Ads, and Facebook Business Manager
• Assisted with driving innovation and helped introduce new marketing best practices

Account Manager

Audi of America

• Managed 100+ marketing projects for a team of 10 across a variety of platforms including digital/interactive media, traditional media (print/mail), social media, and events
• Analyzed marketing data and analytics to inform campaign recommendations
• Supervised agency team to guarantee client deliverables were high quality, executed profitably and within scope
• Individually provided a variety of marketing communications for various Audi initiatives

Marketing Project Manager

Hinge

• Managed projects from start to finish, tracking all budgets, timelines, and resources, while also participating in strategy conception and development
• Planned for the short, mid and long-term objectives of an account to ensure that all elements of the client relationship and campaign were planned in advance
• Led a team that conceptualized, packaged, and sold content marketing programs to clients
• Facilitated communication between internal teams and client to drive collaboration and creativity, while ensuring deadlines were met

Account Executive

AIAA

• Developed a detailed marketing and communications plan for events, publications, professional development, and the institute. Plans included direct mail, email, social media, content marketing, SEO, video, press releases, and print.
• Managed implementation of marketing plans, including copywriting, scheduling, creative strategy, and managing external resources
• Tracked effectiveness and made modifications of marketing plans with focus on ROI
• Created and managed the social media strategy with a focus to increase engagement and increase conversions for program signups

Marketing and Social Media Coordinator

The Hyland Group

• Wrote, prepared and distributed all electronic and print communications, including monthly e-newsletter, social media, and event information
• Sold enhanced listings and advertising on The Hyland Group website and Latitudes e-newsletter; Reached 100% of annual sales goal in 90 days, exceeding sales goal by 80%
• Provided content and collaborated with designers for all marketing materials including brochures, business cards, letterhead and holiday cards
• Managed all company events and logistics, including co-sponsorships, conferences and trade shows

Communications and Events Manager

LeapFrog Solutions, a Yes& company

• Assisted with client projects including proofing, writing, research, data management, business development and follow up
• Assisted with corporate marketing and public relations
• Coordinated and managed internal employee meetings and events
• Supported company traffic manager

Marketing Communications Coordinator

I fell in love with Marketing in 2006 thinking I would eventually become an interior designer. Turns out, I'm more analytical than artistic. Since then, I have been in and out of marketing agencies. I've worked in a variety of industries including hospitality, aerospace, professional services, and automotive, all of which have allowed me to think strategically and creatively to develop plans to accomplish goals. 

Currently, I am working to grow Bell Partners' marketing account management and creative services teams. I love my job! Growing people and watching them become successful is the most rewarding job. And celebrating people’s wins are just as fun as celebrating my own! 

I enjoy meeting new people and hearing new perspectives. Reach out if you want to talk to me about marketing, cats, or your favorite sushi roll! 

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Lauren Graves, CDMP, PCM

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Lauren Graves, CDMP, PCM

Want to drive more opportunities from LinkedIn?

Lauren Graves, CDMP, PCM's Linkedin Analytics