EMMIE Collective

building the smartest for-hire network
inspired by the yolo economy.
marketo and salesforce  +++
brave and brilliant marketing techs and strategists

founder + principal consultant

Planned career break

Covid-era homeschool teacher of a second grader and kindergartner.
Wrangler of a fearless toddler.
Salt, fat, acid, heat kinda cook.
Books in my free time.

Stay-at-Home Parent

Revenue Pulse

2x Marketo Champion
Marketo Certified Expert
Salesforce Certified Administrator

Principal Consultant

Current, powered by GE

•	Set global marketing automation (Marketo) vision and strategy
•	Implement complementary marketing technologies and solutions (ex: RingLead, ReachForce SmartForms, LinkedIn Lead Accelerator via Marketo AdBridge, Marketo Revenue Cycle Analytics, Marketo Sales Insight, DemandBase, Uberflip)
•	Partner with IT and Sales to continuously improve processes and support the integration between Marketo and Salesforce
•	Define and manage lead lifecycle
•	Create and maintain reports and dashboards, tying marketing spend to revenue
•	Drive content marketing strategy, matching content to the sales cycle
•	Collaborate with field marketing team to create campaigns and ensure best practices

Manager, Marketing Automation Operations

GE Lighting

GE Lighting (Commercial) is now Current, powered by GE

Revenue Marketing Campaign Manager

Hyland, creator of OnBase

•	Design, execute and manage demand generation campaigns to achieve revenue goals
•	Implement teleprospecting, webinars, paid search, email, direct mail, web and print advertising, events and other integrated demand generation tactics
•	Comprehensively nurture prospects to speed the sales cycle
•	Measure, analyze and report on results of campaigns 
•	Find and implement innovative ways to improve overall industry marketing efforts

Team Lead, Demand Programs

•	Develop sales kits for respective solutions that include PowerPoint presentations, solution briefs, demos, competitive information and other tools to optimize selling efforts
•	Create repeatable discovery, gap, ROI and TCO analysis tools to assist sales and marketing efforts
•	Develop solution roadmaps for prospect and customer needs
•	Train Hyland direct and channel sales and marketing teams on these sales enablement tools
•	Assist with industry research, messaging and other relevant marketing activities as needed to support selling efforts
•	Continue Campaign Management Responsibilities

Marketing Analyst, Higher Education

Campaign Manager, Higher Education

With over 10 years of experience in B2B marketing, customer relationship management, and email marketing, I founded and lead EMMIE, a for-hire collective of the most sought-after independent consultants and boutique firms in the marketing ops and ops adjacent space. EMMIE offers proven client-side expertise, best of the best talent, and a pretty funny and personable approach.

As a Marketo Champion, a Marketo Certified Expert, and a Salesforce Certified Administrator, I have a deep knowledge of the marketing and sales tech landscape and how to optimize it for growth and efficiency. Whether you need help with your database, your map-crm sync, your gdpr compliance, or any other marketing and sales tech challenge, EMMIE has the bandwidth and the skills to deliver. Feel free to DM me to learn more about how we can help you achieve your goals.

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