Imperial Brands PLC

Responsible for the Trade Marketing Strategy and budget within the Independents channel. Working alongside the Head of Field Sales to ensure all trade activation activities deliver share growth and a positive ROI.

Trade Strategy Manager

Responsible for the Nicotine category development within some of the UK’s largest retailers.

Providing clear performance updates from a range of data sources ensuring compelling category insights and recommendations are delivered.

Working collaboratively with Brand marketing, Sales teams and insights to ensure our messages are clear and consistent for our retailers.

Trade Strategy Executive

SPAR AF Blakemore

Responsible for the Development of Category Strategy and Merchandising of the following categories:

Confectionary
Bread
Ambient Grocery
Soft Drinks- Take Home

Advanced user of Nielsen Space planning software.

Category Merchandising Manager

Aldi UK

Responsible for the category merchandising development of the following categories. 

Heath, Beauty and Baby
Rice, Pasta and Cooking Sauces
Fresh Produce

Category Merchandising Executive

Boots UK

Responsible for the project management and planning of Seasonal and gifting categories.

Christmas Gifting
Sun-care
Self Tan
Home Fragrance

Advanced user of JDA space planning software.

Assistant Merchandising Manager

Assistant Store Manager in various stores, delivering a performance management approach to teams varying between 10-22 colleagues.

Assistant Store Manager

Store Assistant working in both Talbot Green South Wales then moving between Aberystwyth between terms.

Store Assistant

Experienced Category Development Manager covering a wide range of  categories, consisting of Tobacco, Vape, Confectionary, Grocery and Health and Beauty for some of the largest FMCG companies in the UK.

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