Ledger Investing

Head of Marketing

Beanstox

Employee #5 at fintech startup co-founded by Kevin O'Leary, Mr. Wonderful of Shark Tank fame, and designed to make investing seriously simple. 

✅ Managed in-house marketing team and external agency partnerships

🎨 Led a rebrand to reintroduce a redesigned and rebuilt consumer-facing mobile app to market

📊 Overhauled the website and SEO strategy to increase qualified inbound web traffic by 25%

📒 Created, designed, and published a glossary of terms in 6 weeks that won 250+ keywords and landed branded content on the first page of Google results with high SERP (search-engine rank position)

⭐️ Relaunched the Customer Support center with 100+ articles and solutions - improving customer satisfaction to 72% from 37% and garnering hundreds of helpful votes 

🔄 Rebuilt and relaunched 60+ marketing automation recipes to engage with customers at the right moment with the right message -- decreasing churn and adding 12-15% in user adoption and conversion from download to subscriber

📑 Created robust and best-in-class marketing documentation for processes + implementation practices

VP, Marketing + Communications

Layr

Employee #5 at insurtech startup building #betterbusinessinsurance using AI and
machine learning. I was the first marketing hire challenged to build the business and build a lean, mean team.

✅ Hired 4 full-time employees + a team of 4 contractors to professionalize the company's marketing efforts

📊 Overhauled the digital paid advert strategy, reducing CPA by nearly 30%, doubling CTR, and driving a consistent pipeline of new business opportunities

📣 Launched 1800+ ads (expanded text, keyword, and display retargeting) via Google Display network which resulted in driving CAC down 37%

📑 Published 40 pieces of long form (4,000+ word) content targeting industries by NAICS code in 2 weeks driving inbound leads and improving 1st conversion rate by 40%

💰 Doubled YOY customer count -- increasing MRR by 25% on average MOM + adding $1M+ to annual recurring revenue + upping products per account from 1.4 to 3.7 on average

🤝 Launched Partnerships channel to drive new revenue + market share 

📑 Created robust and best-in-class marketing documentation for processes + implementation practices

📬 Launched an internal insanely useful tool to promote employee engagement across socials

🔔 Launched multiple MVPs in conjunction with the Customer Success/Sales + Partnership teams to drive business + user adoption

Head Of Marketing

Verady LLC

Employee #5 at fintech startup building accounting and audit technology for blockchain based assets, particularly balance sheets for businesses with crypto. 

✅ Owned marketing in a space where adoption is outpacing innovation meant no rules, no precedent. I made them...with a small group of marketing leaders in the space.

🎨 Designed marketing collateral, pitch decks, and sales collateral for the team. 

📣 Curated press lists and managed media relations to elevate Verady and its SaaS product, Ledgible, in trade publications and outlets.

💰 Supported fundraising through venture calls, strategic partnerships, and global relationships in the accounting and audit space

Chief Marketing Officer

Employee Stock Option Fund (ESO Fund)

✅ Led marketing for a $100M venture-backed startup helping current and former startup employees exercise their options and cover some to all of the associated alternative minimum tax (AMT)

🖼 Helped reframe the narrative and voice of the value of our products

👩🏻‍💻 Humanized the brand through personalized communications via email, SMS, and web

📊 Audited and updated the SEO and performance marketing strategy and practice to increase inbound web traffic

Director of Marketing

BSD - Building Systems Design, Inc.

Part of a turn-around leadership team seeking to modernize the business for the next century of operations and success. 

✅ Developed a ROI methodology and benchmarks for the national sales force 

✅ Managed booth creation, build, shipping, and storage across 100+ annual trade shows in the architecture, engineering, design, and construction space

✅ Overhauled marketing automation and martech stack to bring the business in line with industry sandards

GROUNDFLOOR Finance

Employee #5 and full-stack marketer for a growing fintech startup. I was responsible for all aspects of B2C and B2B marketing leveraging owned, earned, and bought channels to acquire and convert customers for both sides of our peer-to-peer lending marketplace.

✅ Led marketing through a historic Regulation A+ qualification ushering in expansion from GA to 8 additional states and eventually nationwide

📈 Grew the user base from 500 to 50,000 in 2 years using word of mouth marketing, referral programs, investment incentives, and good old fashioned hand-written thank you notes.

📝 Owned content marketing strategy for complex financial products in a highly regulated industry

📰 Built brand awareness with PR partners + influencer marketing

Senior Marketing Manager

Bring the brand to life in the digital space managing content, social media, and digital advertising. In real life, telling everyone I meet at trade shows, conferences, and Uber rides about Groundfloor; and how it is the tool s/he needs to build wealth.

Marketing Manager

4971 Communications

I work with a range of clients to help them connect their stories with existing and new audiences in a 21st century way by using traditional and new media in integrated social ways.

Chief Strategist and Founder

Cromer's P-Nuts

While at Cromer's I worked in retail sales and management and outside sales. While managing the $1M retail piece of the business, I led a team of brand champions to deliver superior customer service and drive sales. 

In addition to retail sales, I worked in outside sales traveling the state of South Carolina developing business-to-business relationships driving sales through our wholesale division.

The Nutty Negotiator (Inside and Outside Sales)

EdVenture Children's Museum

I managed a pretty big membership program, but nothing compared to Eddie, the World’s Largest Child.

Standing 40 feet tall and weighing in at 35,000 pounds, Eddie isn’t your typical 3rd grader. In fact, he is extraordinary! He attracts visitors from 10 to 100 years old, from right around the corner and the globe. 

He was my most valuable coworker. As the Membership and Development Coordinator at EdVenture, I was responsible for the museum’s $200K+ annual membership. Of my many duties, renewal efforts were one of the more substantial tasks. In one year’s time, along with my team, and Eddie, I was able to grow the membership program by 17%. A lot of creative effort went into that growth including overhauling our appeals. That’s where Eddie proved to be a big hand.  Every letter was addressed to the family and signed by Eddie. Easy switch, Eddie-sized results.

Membership and Development Coordinator

Whole brain 🧠 marketer making magic 🔮 happen for brands. When I’m not eyeing 👀 analytics 📊, I’m practicing yoga 🧘🏻‍♀️, drinking champagne 🥂, or sharing my version of the day’s headlines 🗞 to my instagram 🤳🏻stories. Also: libra ♎️, coffee lover ☕️, world traveler 🗺. Currently:🛡️💰 making the world a better place by matching risk with capital through ILS at Ledger Investing.

Passionate brand builder with 15 years of experience in B2B, B2C, and DTC marketing for startups - #fintech, #insurtech, #blockchain, #crypto, #VC, and more. Data-driven and results-focused, I thrive in fast-paced, entrepreneurial environments. My get-it-done attitude hasn’t met a challenge it doesn’t like. I bring creativity and passion to the brands I work with leveraging #contentmarketing, #leadgen #demandgen, #brandmarketing, and more.

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