Lauren Guillory's Linkedin Analytics

I am a data-driven marketing professional with 9 years of digital marketing experience. My specialty is lifecycle marketing focusing on acquisition and post-acquisition retention strategies. I have a proven track record of driving engagement and revenue through targeted marketing automations across multiple channels and platforms, including: • Email • Landing pages • Website • In-platform • Social media My comprehensive understanding of marketing, sales funnels, and customer journeys allows me to create scalable programs and processes that drive operation efficiencies and optimize KPIs. A few of my career highlights include: 🎯Building an end-to-end customer journey and marketing automation strategy in HubSpot that resulted in a 50% increase in top-of-funnel leads and an 80% increase in rate of renewals 🎯Increasing product sales from $1.6M to $2.1M, over a 12-month time period, by optimizing email, ad copy, website, and landing page experiences 🎯Improving sales team pipeline outreach efficiencies by creating an automated email series that updated custom contact properties in HubSpot A few industries I've worked in: • Startup record label that puts cash in the hands of deserving musicians • Private holistic medicine clinic that saves patients from the torment of chronic disease • Software company on a mission to decarbonize and digitize the built environment Are you ready to level-up your business? 📧Send me a direct message or email me at [email protected]. Let me help you tell your story and build lasting relationships with the community you serve. 🚀