Cradlepoint

Senior Vertical Marketing Program Manager

OmniLayers

Short term contract for OmniLayers start-up. Contract involved global GTM and demand generation strategic marketing planning. OmniLayers is a novel spatial registry driving an innovative B-to-C solution using Generative AI (ChatGPT and similar engines) to provide a real-time connection between small business owners and consumers. Utilizing generative AI tools to build highly targeted and individualized pilot campaign messaging and roll-out plan for SMB customers in US and Iceland.

Strategic Marketing Consultant

Boomi

• Responsible for global integrated campaign strategic planning and execution for Middleware and Financial Services (iPaaS solutions.)
• Partnered with product marketing, industry marketing managers, sales and regional marketing leaders to architect campaigns to meet agreed go-to-market program and sales objectives.
• Owned end-to-end execution of each campaign and related content delivering on time and budget, coordinating with cross-functional teams and outside agencies.
• Measured and optimized campaigns based on critical metrics like sourced and influenced pipeline and revenue. Managed the account targeting and segmentation strategy for customers and prospects.

Senior Manager, Global Integrated Marketing Campaigns

GE Digital

Manage integrated campaign and content strategies for Grid and Power Generation business units for new PMO organization. Coordinate development and execution with product marketing and management, Field marketing, marketing operations, events, Brand team and sales. Manage agency relationships, create efficiencies in marketing workstreams, optimize marketing channel results.

Senior Manager, Integrated Marketing Planning, (PMO) Energy

Content Marketing strategy and execution aligned to business objectives, budget and Brand content in support of global lead generation campaigns, sales enablement, events, and internal employee communications. Responsible for Grid website development and updates, SEO/SEM and navigation optimization and new and updated content and messaging. Management of internal content requests, vendors and internal newsletter.

Marketing Content Director

GE Power Digital Solutions

Developed and executed integrated power digital marketing campaigns targeted to key accounts and personas using a mix of tactics including email marketing, content syndication, online and regional events. Collaborated with customers and business units including product marketing, sales, and executive communications to create campaigns and content.
•	Delivered pre-qualified leads through online, social, weekly email, email nurturing and webinar programs contributing to over $60M in marketing influenced pipeline.
•	Created campaign codes, uploaded leads to SFDC/Marketing Operations, produced email and webinar reporting, and managed budget. Wrote and edited email, web and collateral copy.
•	Worked with 3rd party publications and analysts to develop lead generation programs and online offers. 
•	Provided event promotional support for annual Minds+Machines regional events responsible for 100% of European attendance and 100% of Strategic Account attendance for North American event.
•	Managed monthly Thought Leadership and Tech Demo webinar series bringing in over 7,000 registrations with an average 40% attendee conversion rate (considered high for target audience.)

Senior Marketing Revenue Manager

Imperva

Strategic, integrated campaign planning and execution for Cyber-Security SecureSphere solutions. 
•	Development and optimization of integrated marketing programs and content for prospects and customers exceeding MQL and pipeline goals. 
•	Managed prospect email lists, SEO/SEM and advertising channels such as content syndication, re-targeting, LinkedIn, and Twitter. Partnered with product marketing on product launches and content development.
•	Developed cyber-security Thought Leadership, BrightTalk and Tech Demo webinar series for “Insider Threat” themes. Created global Sales and Channel/Partner campaign kits. Managed Inside Sales call-down programs.

Senior Manager, Demand Generation

Polycom

•	Created standard work process for regions for global campaigns (vendors, marketing automation, web, and market intelligence) for greater efficiency and ROI. 
•	Acted as global liaison with executive, marketing, sales and product leaders to develop long-term marketing campaign themes and plans adhering to Sirius Decisions framework. Created on-going best practice webinar series for regions. Trained regions on-going, reviewed and optimized campaign plans.
•	Executed global “Defy Distance” campaigns, product launch and customer loyalty communications driving pipeline and exceeding projected MQLs up to 25% (depending on region.)
•	Worked with content strategy/operations, product marketing, analysts and customers to develop campaign content strategy and global assets aligned to the buyer’s journey.

Director, Global Campaigns

Oracle

Responsible for strategy and execution of integrated customer and prospect marketing campaigns for Database, Data Warehousing and Big Data Management solutions.
• Increased lead production for product segments through multi-touch programs involving email, webcasts, online, and social media with reduced budget up to 30%. Created marketing kits used globally.
• Optimized list and offer strategies. Created new offers for Oracle consistently demonstrating high lead response (workbook and video series, best practices and top trends white papers and webcasts.)
• Executed Partner programs using sponsorships, internal and 3rd party Webcasts, events, and joint asset development

Principal Campaign Manager, Global Campaigns

Taleo (Acquired by Oracle)

Developed customer demand generation programs from strategy to execution and reporting. Created customer account-based marketing contact strategy and marketing plans for SMB and Enterprise customers. Executed events and user groups and customer newsletter. Managed data cleanse project to reactivate dormant contacts and increase email volume by 20%.

Sr Manager, Demand Generation

Cisco Systems

• Skilled at production of  3-D tradeshows and virtual hybrid events to smaller webcast events (20 to 5000)
• Responsible for all virtual event strategy, execution, budgets, data analysis, reporting,vendor management. 
• Consulted on virtual event demand generation, and social media placements
• Management of  Cisco TV video and audio production of live, simulive and VOD webcasts         for the virtual audience.

Virtual Events Manager

I am a strategic marketing professional with over 20 years of experience in B2B marketing, specializing in global integrated campaigns, content strategy and production, and digital marketing. I have an MBA from San Francisco State University and a BA from UC Berkeley.

My mission is to help businesses connect with their customers and prospects through innovative and engaging marketing solutions, leveraging generative AI and other cutting-edge technologies. Most recently, I worked with OmniLayers, a start-up that provides a novel spatial registry for small businesses, to create and execute a pilot campaign using ChatGPT and similar engines. I also have extensive experience in managing marketing campaigns for middleware and financial services iPaaS solutions at Boomi, and for grid and power generation at GE Digital. I have successfully partnered with cross-functional teams, sales, and agencies to deliver on-time and on-budget campaigns that generated and influenced pipeline and revenue. I am proficient in marketing communications, email marketing, social media, ABM, website development, SEO/SEM, list segmentation, and partner program development.

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