Litmus

Vice President of Acquisition & Customer Marketing

Senior Director of Acquisition Marketing

-Developed a cohesive, cross-channel marketing acquisition strategy to drive new revenue for the online subscription business. 
-Recruited and managed a team of varying roles and experience, as well as an outside SEO agency.
-Created the strategy and oversaw the execution of a growth testing roadmap, continuously learning and iteratively driving results to hit revenue goals.
-Partnered with Product team on a product-led growth roadmap to drive new leads and improve trial to paid activation rates.

Director of Acquisition Marketing

-Developed and executed Go-To-Market plans, including market and competitive analysis; product positioning; and value prop and messaging development.
-Served as a key partner to product leadership in informing and setting product strategy, leveraging input from cross-functional leaders and voice of customer data to create a world-class product roadmap.
-Collaborated with executive team to get the Enterprise business started, producing all sales enablement materials, messaging, and positioning; testing pricing and packaging; and running lead generation initiatives. 
-Generated $2M+ in incremental recurring revenue through a pricing and packaging retirement initiative.
-Led platform redesign, including producing Go-To-Market plans and overseeing all launch activities, resulting in a 250% increase in multi-feature usage, improved retention, and the differentiation of Litmus in the market.
-Managed and developed a global team of varying skillsets.

Director of Product Marketing

-Led cross-functional teams to execute on company-wide initiatives, such as product launches, retention, and lead generation campaigns.  
-Spearheaded content initiatives that tripled monthly MQLs YoY.
-Recruited, managed, and supported the Marketing Coordinator position.

Content Marketing Manager, Marketing Team Lead

-Oversaw the strategy and execution of all marketing content, including blog posts, infographics, email campaigns, landing pages, press releases, and ads.
-Represented Litmus as a thought leader in the industry via contributing to third party publications as well as speaking at events, including IBM Amplify. 
-Established and maintained key co-marketing relationships.
-Developed dashboards to track the performance of content initiatives to make data-driven decisions.

Content Marketing Manager

-Managed social media presence, increasing followers an average of 222% YOY.
-Planned and executed webinars & events, including Litmus Live, a profitable annual conference, attracting 400+ attendees and driving 95%+ satisfaction.
-Created and reported on content focused on both education and inspiration, as well as product benefits and use cases, to drive brand awareness and leads.

Marketing Coordinator

Chief

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Member

Ipswitch, Inc. - WhatsUp Gold

-Managed social media platforms (increased followers by 125+% in one year)
-Primary point of contact for 7 press agencies across USA, Europe, Asia Pacific, and Latin America and consistently over-achieved quarterly goals by 20-50%
-Composed company blog posts and press releases that focused on both corporate news and product features
-Created content for marketing email campaigns, executed the emails via marketing automation initiatives, and reported on results
-Responsible for lead generation on external web properties and subsequent lead nurturing activities with the goal of converting to a sales-ready lead
-Maintained and generated a weekly executive dashboard that tracked key marketing metrics
-Assisted with marketing communication activities worldwide, such as event management, sales meetings, and promotions
-Analyzed and reported on marketing campaign statistics and results

Senior Marketing Specialist

-Assisted with tradeshow preparation
-Researched and connected with local IT user groups
-Updated and followed up with worldwide promotions
-Edited email marketing campaigns
-Assisted in win-loss analyses
-Mailed giveaways and promotions
-Maintained and updated the marketing communication calendar log

Marketing Specialist

Providence College

-Assisted with advertisements and promotions during the men’s home basketball and hockey games

Sports Marketing Intern

Xactly Corp (formerly Centive)

-Formulated a competitor analysis
-Assisted in creating customer user manuals and functional specifications
-Recommended ideas to improve customer satisfaction and the company website through research and surveys

Marketing Intern

Hey there! I'm Lauren, a SaaS marketing leader with over a decade of experience developing, executing, and managing full-funnel integrated marketing strategies that drive leads and revenue. My skillset lies in both the analytical and creative sides of marketing—identifying new opportunities and optimizing existing channels to achieve growth. I'm passionate about building and motivating teams, ensuring a great customer experience while driving business results, and learning something new every day.

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Lauren Smith

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