GTM SIGMA

Founder & GTM Engineer

Common Room

GTM Partner

Expand 🔵

Left to start GTM Engineer, helping SaaS start & scale ups build & engineer efficient go to market systems.

Co-Founder

TheValueChain

Human Capital Accelerator

SAM Recruitment

Recruitment Consultant | Sales IT Professionals

Recruitment Consultant | Online Marketing Professionals

Direct Result Marketing

Sales Coach

Qiwie

Account Executive

Co-Founder at Expnd | Building go-to-market teams & systems for tech startups | Certified Clay partner

We build and ship GTM systems for SaaS companies - no slide decks, no fluff, just real infrastructure that moves pipeline and unlocks revenue.

Our work isn’t consulting or campaigns. We set up the automation, AI signals, data flows, and live reporting your team actually needs to scale. If you’re seed to Series B and want to get out of spreadsheet hell and manual lead routing, that’s what we fix.

We’ve worked inside sales teams, taught ourselves to code, and now engineer operating systems for SaaS founders who care about measurable results, not just good ideas.

If you want a team that ships, not one that talks - let’s chat.

Anthropic just said the future of AI agents is markdown files.

I think the same is true for GTM.

"A collective and evolving knowledge base that people and agents inside an organization curate."

That's what's missing in GTM right now.

We have;
- CRMs that store records. 
- playbooks that get stale. 
- knowledge stuck in people's heads.

But no compounding knowledge

The future of GTM is; 
- ICP definitions that update as you close deals.
- Persona segments with real objections.
- Signal definitions tied to actual wins.

All in markdown.

GTM 1.0 was CRM as the source of truth. 
GTM 2.0 is about compounding knowledge.

Very bullish on this becoming standard (either in a repo knowledge graph or similar)

What did I miss?

PS. Jordan Crawford and Jacob Dietle or putting out great content on this as well.

Laurens Nys

Founder @ GTM Sigma │ GTM Engineering for B2B SaaS

taplio

Laurens Nys's Linkedin Analytics

Laurens Nys 🔵

Performance ScoreLaurens Nys 🔵's LinkedIn Performance

What is Laurens talking about?

Laurens Nys 🔵's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?