Dr Laurent FLORES ✅'s Linkedin Analytics

Professor of Marketing, Digital/Web3 - Entrepreneur - Author - Investor Passion : the Ocean, Sailor, KiteSurfer & ParaGlider. Dr Flores is currently Professor at Université Paris Panthéon-Assas. Past Professor at EADA Business School Barcelona and Fordham University New York. Co-Foundee of SLPV Analytics, consulting shop offering advanced data analysis, data management & big data modeling. Past ESOMAR President 2015-2016. 2001-2013: Founder of CRM Metrix, a Digital Marketing Analytics Company, self financed business with offices in the US, Europe and Asia, grew the business profitably from scratch before selling it to MetrixLab. Dr Flores holds a Phd in marketing, speaks internationally at conferences and publishes in journals on the topic of Web3/digital marketing analytics, marketing metrics, social media and innovation. His last book deals with web3 & metaverse marketing (April, 2023. - EYROLLES). He is the author of "How to Measure Digital Marketing" published in January 2014 by Palgrave MacMilan Editors, praised as " the Reference Guide" for measuring and valuing Digital Marketing, He published a first book in French on the matter with Dunod in July 2012, "Mesurer l'Efficacité du Marketing Digital", the book received the Price for Best Marketing Book from the Academy of Marketing in France. The 3rd edition of the book was released in August 2021. He is co-author of "Marketing Management: a Value Creation Process" (October 2012, Palgrave MacMillan). Specialties: Web 3, Metaverse, Digital Marketing, Marketing Analytics, Innovation ,Entrepreneurship, ROI, Market Research, Big Data Analytics, Marketing, New Ventures.