Elevate: Next Level Communications & Marketing Strategy

Partnering with nonprofits, schools, and camps to employ marketing, content and social media strategies rooted in research and data, and tailored to the organization’s key audiences and goals. Enthusiastic speaker with 9 years of presentation and attendee engagement experience.

Founder and Chief Strategist 

Greater Good Strategy

Lead marketing and fundraising strategy and provide communications counsel. Clients have included: National Gaucher Foundation, Reconstructing Judaism, The Forward, OneSight, T'ruah, Shalom Hartman Institute, and NCSY Canada.

Senior Strategist

CMRignite

Lead branding and marketing strategy and provide communications counsel. Clients have included: National Council for Jewish Women, The Jewish Education Project, Akiba-Schechter Jewish Day School, Boundless Israel, and the Baptist Joint Committee.

Charles E Smith Jewish Day School

Supported operations and functions of the department including: staff mentorship, content curation and marketing, social media marketing and implementation, recruitment and retention messaging and marketing, development/fundraising marketing and communications, and executive communications.

Marketing Consultant

Serve as Marketing & Communications Lead with key responsibilities in the areas of: content curation and marketing, social media marketing, constituent communications, admission marketing, development/fundraising marketing and communications, public relations, crisis communications, website strategy and oversight, executive communications, internal communications, video marketing, writing, editing, proofreading, collateral development, and more. Also a member of the School's Leadership Team. 

*Built the Marketing & Communications department from the ground up. 
*Developed and instituted standard operating procedures, and traffic and organizational techniques to manage the department’s robust workflow. 
*Founded the School’s guest blog, CESJDS Links, podcast, the CESJDS Pawdcast, and social media ambassador program, the Social Squad. 
*Produced, in conjunction with teammates, over 600 marketing and communications print and digital pieces, for 20 departments and divisions, in 6 years. 
*Point person for content curation and flow, and dissemination on all channels—mostly digital and some print.
*Lead all internal and external communications and related crisis planning during Covid-19 pandemic.

Director, Marketing & Communications

Solar Electric Power Association

Day-to-day and strategic driver of the Marketing department, including a seat on the organization’s senior leadership team. Developed and executed an organization-wide marketing plan advancing SEPA’s identity and broadening awareness including: product marketing, collateral development, online presence, social media, event marketing, and measurement. Promoted twice during four-year tenure from Manager to Senior Manager to Director. 

*Started SEPA’s new media program including social media, SEO, and Google Analytics.
*Planned for and managed SEPA’s presence at solar industry events of up to 25,000 attendees including booth design, branding, and membership promotion.
*Managed the organization’s website redesign from discovery and constituent research through launch.

Director, Marketing

Rose Financial Services

Managed all on/offline marketing activities including social media, community and industry relations, direct mail, and publicity. Drafted technical proposals. Facilitated the recruitment process from resume selection through the offer stage.

*Integral in securing placement in the Black Book of Outsourcing.

Marketing & Recruiting

Lebhar-Friedman

Produced multi-day Continuing Medical Education (CME) and B2B retail meetings of up to 450 including: onsite management, program development and speaker recruitment, event marketing, site selection, contract negotiation, P&L management, and sponsorship. 

*Employed creative tactics to carefully manage the budget of each event during a significant downturn in the publishing industry.

Program & Conference Manager/Events Manager

Cohn & Wolfe

Served as day-to-day contact on Ford Technology, Panasonic Toughbook, and confidential corporate accounts including: secured coverage in business and vertical publications, and daily newspapers, editorial calendar management, event planning and marketing, product loan program coordination, and speaking opportunites. 

*Top-tier placements included USA Today and The Washington Post.

Account Executive

American Advertising Federation

Managed marketing activities for a lean and busy advertising trade organization including: coordination of The Ad Expo trade show, promotion of the ADDY Awards, production of the corporate newsletter, and responsibility for multiple corporate member accounts.

*Promoted from Coordinator to Manager in 4 months.

Marketing Manager

Doceus, Inc.

Performed internal and external marketing and communications duties including: proposal writing, press release development and distribution, event planning and promotion, and award submissions.

Corporate Communications Coordinator

20+ years of integrated communications experience including marketing, strategic planning and execution, and digital media. Proven leadership abilities and outstanding organizational and people management skills.  Excellent record of exceeding performance goals due to consistency in enthusiasm, creativity, detail orientation and multi-tasking.

Specialties: Marketing Strategy & Planning, Content Strategy, Social Media Strategy & Management, Digital Communications, Program Development & Execution, Brand Development & Messaging, Partner/Client Relations

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