INNERGY

Building demand generation & growth marketing function from the ground up

Director of Demand Generation & Growth Marketing

LS Geers Marketing, LLC

Paid Digital  & Media Consulting

• Help early-stage tech startups build out their digital platforms, optimize budgets, and educate internal teams on all things paid/digital 
• Drove 13 closed-won opportunities from paid digital for one client over a 4-month timeframe with minimal spend

Founder

DataStax

• Managed a global paid/digital budget exceeding $XXXk monthly, overseeing pacing,
channel allocation, and ensuring optimal performance across all digital channels
• Forecasted, strategized, executed, and reported comprehensive omnichannel plans (SEM,
paid social, display, OOH, direct buys)
• Collaborated cross-functionally with sales, web, product marketing, and other teams to ensure the effectiveness of digital campaigns
• Directly created, managed, and optimized campaigns that contributed to 69% YoY RQL growth
• Increased conversions by 202% YoY
• Decreased CPA by 87% YoY

Senior Manager Global Digital Marketing

TIBCO

• Owned managed, and planned allocation of global digital media spend
• Managed global digital programs for TIBCO’s Connect, Unify solutions, and Mercedes
F1 partnership
• Managed paid media campaign strategy, setup, testing, and reporting to key
stakeholders
• Oversaw third party agency management and vendor relationships

Global Demand Generation Manager 

• Managed global digital programs for TIBCO’s Connect solutions & partner programs
• Restructured all paid search campaigns for Connect and increased conversion rates
through the marketing funnel on an average of 3% YoY
• Managed external agency and vendor relationships for paid media buys
• Extracted, analyzed, and optimized campaigns using Spotfire, Google Analytics,
Google AdWords, and Salesforce

Senior Associate Demand Generation Manager

Quest Software

•	Managed all digital marketing tactics for the Information Management business unit. This included
               -Advertising (content syndication, webinars, display campaigns)
               -SEM (PPC, display, gmail, retargeting)
               -Paid Social (Twitter, LinkedIn, Facebook)
               -SEO (project management of updates and optimizations)

•	Implemented the use of Account Based Marketing (ABM) in paid social advertising, targeting companies with specific install technology in order to get more granular and have a more efficient spend.

Global Campaign Advisor, Digital Media

•  Managed advertising and social media for all campaigns in Information Management (Toad, SharePlex, Spotlight, Foglight)

•  Owned complete media buying process- briefing with internal stakeholders, goal planning, creating media plans, working with vendors, trafficking materials, and analyzing 

•  Extracted and analyzed data from various sources (GA, SFDC, Hootsuite, Adobe Analytics) and present findings to create better and more strategic plans

Sr. Analyst - Media Planning and Social Media

Dell

•	Managed media campaigns for Platforms business unit (Performance Monitoring and  Virtualization software) as well as the Endpoint Systems Management unit (KACE)

•	Assisted with Dell Software’s corporate awareness campaign

•	Analyzed data pulled from various sources and present findings to internal stakeholders

•	Tracked advertising campaign's performance and optimize when needed

•	Worked with internal teams to create content and designs for media buys

Sr. Analyst - Media Planning

•	Created ad conversion tracking codes for reporting
•	Managed advertising metadata spreadsheet for reporting
•	Acted as liaison between media agency, and internal DSG media team
•	Supported the media team and assist in meeting deadlines

Media Coordinator

Vestar

Marketing Coordinator

Chapman University

Assistant to the Public Relations Coordinator

Working Wardrobes for a New Start

Intern

Shout Public Relations

Public Relations Intern

Experienced digital marketer with a demonstrated history of working in the software industry. Skilled in campaign management, strategic marketing, media planning, social media management including paid social advertising, ABM, SEO and mutli-channel data analysis and optimizations.

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