Senior Manager of Marketing Operations

Women in Revenue

Member

MarketingOps.com

Inkling

Senior Manager Marketing Operations

Egnyte

Senior Marketing Automation Manager

Marketing Automation Manager

New Relic, Inc.

Marketing Technologist

Kaufman Hall

Senior Marketing Automation Specialist

Responsible for executing demand gen marketing campaigns to drive leads and sales pipeline, as well as improving the quality and size of the marketing database in Marketo and Salesforce. I owned and maintained Marketo, Wrike, and corporate social media channels.

Demand Gen:
- Build, maintain, and troubleshoot marketing automation programs, based on understanding marketing campaign requirements and customer journey using Marketo.
- Develop behavior-based marketing (lead scoring) and nurture campaigns using Marketo.
- Track campaign successes, analyze results, and communicate information to key stakeholders
- Manage the digital campaign calendar with key stakeholders leveraging project management tools

Database Management:
- Ownership over Salesforce.com and Marketo marketing data. Understand and document data processes and flows between these operational databases
- Manage flow and cleansing of data into the database
- Lead data hygiene projects to acquire new accounts and contacts and maintain data quality of existing contacts.
- Coordinate with Sales and wider Marketing team on initiatives to support accurate audience segmentation

Digital Marketing Support:
- Publish and update content on websites using and applying SEO best practices.
- Oversee upgrades and changes and integrations to marketing technology platforms and software

Marketing Automation Specialist

Jet Global

Wearer of many hats… I wrote copy for all marketing initiatives: email copy, whitepapers, case studies, blog posts, and all internal communications. I owned all marketing automation initiatives. Edited and built new webpages using Wordpress.  Managed the marketing partner relationships. I was the mastermind behind all of the Jet Reports social accounts.

Senior Marketing Communications Specialist

Sage

• Purchasing and budget manager for the Sage CRE business unit.
• Assisted in the creation of Customer Marketing email campaigns:

- Bi-Monthly sales emails
- Winback promotions
- Customer Newsletters
- Training promotions (usually quarterly)

• Optimize content marketing program and supporting system to increase buyer engagement and support AOP growth. Work with other Sage team members to optimize our content marketing to increase engagement and lead conversion.  

• Amplified content through social media to support AOP growth. Worked with the social media consultant and other marketing team members to increase sharing of and engagement of content via LinkedIn, Twitter, Google+, YouTube, SlideShare, and other relevant social channels.  Worked with internal Sage Construction and Real Estate influencers to establish their leadership presence on social media. 

• Creation and editing of assets (sales sheets, white papers) and infographics
• Creation of all monthly WebEx meetings
• Creation of email distribution lists
• Email testing, content, and deliverability
• Social Media: Weekly Tweet suggestions @SageConstruct
* Blog writer for Sage Construction and Real Estate at http://blog.sagecre.com/

Marketing Coordinator

Yahoo

Content Developer

Marketing Operations | Driving Revenue

With 10 years of experience in B2B SaaS marketing, I've evolved into a revenue-focused Marketing Operations professional. I excel at creating automated business processes that align GTM teams, driving predictable revenue growth. 

Using MarTech like HubSpot and Marketo, I build cool shit to capture data points that guide GTM teams towards smarter decisions creating a frictionless buyer's journey. I’m all about simplicity and strongly advocate for MOps to have a strategic role in driving revenue outcomes.

"The important thing is not to stop questioning. Curiosity has its own reason for existing." - Einstein 

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