MadCap Software, Inc.

Skilled in driving strategic marketing initiatives to propel growth and enhance brand visibility in the dynamic tech and learning industries. Passionate about leveraging innovative solutions and analytics to optimize customer engagement and revenue generation on a global scale.

SVP Global Marketing

MadCap Software is a trusted resource for thousands of companies around the globe for single-source, multi-channel authoring and publishing solutions designed to streamline the process of developing and delivering training content, learning & development programs, technical documentation, online Help, knowledge bases, and more.

Marketing's primary goal is to drive revenue growth through our strategies and tactics. My areas of focus include demand generation, event marketing, organic, inbound marketing, pipeline acceleration, account based marketing, digital advertising and client retention programs.

Vice President, Marketing

Demostack

Filling the sales pipeline with demand converting into opportunities. Crafting omnichannel demand gen campaigns that generate awareness, traffic, and conversions. 

• Manage digital paid media campaigns across paid platforms
• Manage marketing automation
• Conversion optimization
• Manage trade shows/events
• Build & maintain brand awareness

Demand Gen Director

Cask

Director, Marketing at Cask

Responsible for providing guidance to the Marketing department by executing Marketing strategies, planning and coordinating Marketing efforts, communicating Marketing plans, and building awareness and positioning for the company's brands. Work closely with our sales department and Consultants to develop real-world, on-the-ground marketing efforts that will help us reach our target audience and answer our customer's "pain". 

• Overseeing the Marketing department's day-to-day activities
• Executing & Communicating the Marketing strategy and plans
• Planning, directing, and coordinating Marketing efforts
• Understanding, developing, & managing budgets
• Developing and managing Marketing campaigns
• Building brand awareness and positioning
• Supporting sales and lead generation efforts
• Coordinating marketing projects from start to finish
• Organizing company conferences, trade shows, and major events
• Overseeing social media marketing strategy and content marketing

Marketing Manager

Working with trends and generating creative ideas. Create and deliver effective campaigns that help brand reputation and growth. Manage digital and physical events to drive demand.

• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals in our organization to coordinate brand awareness and marketing efforts
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to shape strategies
• Create and execute marketing plans across our Enterprise Solutions team

Marketing Associate

EdgeTech Inc

Develop and maintain a full service marketing and design department dedicated to providing marketing, design and internet solutions that produce results. Oversee all business aspects with accountability for ongoing development and execution of creative services and art direction to build strong brand recognition for clients. Oversee all aspects of integrated marketing plans, brand management, communications, promotions, market analysis and media relations.
• Formulate innovative marketing strategies, campaigns and sales promotions to increase brand awareness and elevate sales.
• Conceptualize ideas and formulate cutting edge solutions that ensure results in both profitability and creative quality
• Implement social media, SEO & Adwords campaigns designed to increase SEO and lead generation 
• Develop company collateral materials and website
• Conceive, develop & produce corporate videos, DIY videos, how-to videos and client video testimonials on company YouTube channel.
• Understand & implement company needs and manage creative concepts for projects
• Ensure integration of all marketing programs are aligned with company's mission and values
• Write and distribute press releases, white papers and media pitches
• Implement social media plans to increase clients’ online visibility

Marketing Director

Travel To Go

Worked with a team of marketing professionals focused on executing national membership-based campaigns including (but, not limited to) email, direct mail, database marketing, and digital marketing. Worked with sales agents and department managers to establish requirements for marketing campaigns and manage programs.​ Gather reports, statistic and analytics to better segment the trend of campaigns and advertising. Create, schedule and manage web-based marketing material; such as B2B and B2C e-mail campaigns and online advertising.

SD Jewish Journal

Managed all aspects of the publication, creating workflows with printers, publishers, editors, ad clients, writers, photographers, and web developers to create engaging articles and good aesthetic design to help increase readership and engagement. Plan, organize, manage and design print/digital magazine and its online presence, while staying under budget and keeping up with the latest industry and technology trends.

Creative Director

I'm a growth-oriented Marketing leader with the ability to flow seamlessly between thinking big picture (strategy) and rolling up my sleeves (execution).

I have a proven track record of success in developing and implementing effective marketing strategies that drive brand awareness and revenue growth. 

With almost 20 years of experience in the marketing, I've gained a deep understanding of the various marketing channels and tactics that can be utilized to reach target audiences and achieve business objectives. 

I've demonstrated the ability to lead cross-functional teams, manage budgets, and analyze data to inform decision-making.

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