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Welcome to my LinkedIn profile! I am Lawrence Edward Kelly, a seasoned Marketing Manager with a rich tapestry of experience spanning over a decade in the realms of product management and marketing. My journey has been fueled by a relentless pursuit of strategic innovation, workflow optimization, and tool implementation. At the heart of my expertise lies a deep-seated ability to lead teams towards enhancing marketing platforms. My career is punctuated with notable achievements, including a consistent track record of driving growth and operational efficiency through meticulous strategic planning and the continuous improvement of marketing workflows. Core Competencies: Strategic Marketing & Product Management: I excel in steering product strategy, aligning it with market demands and customer expectations. Workflow Optimization & Tool Implementation: Proficient in leveraging tools like Google Analytics, Salesforce, HubSpot, and Asana to streamline operations and augment efficiency. Leadership & Team Development: I take pride in building and nurturing high-performing teams, fostering an environment of collaboration and innovation. Data-Driven Decision Making: My decisions are anchored in robust analytics, ensuring that every strategy is backed by empirical data. Academic Experience: Bachelor of Business Administration, Marketing - Kent State University (Dec 2013) Continuous learning through certifications in Sales Enablement, Content Marketing, and Google Analytics 4. Career Milestones: As a Product Marketing Manager at Supply Shift, I led the strategic direction and implementation of marketing workflows, contributing to a significant increase in lead generation. At MindForge LLC, I honed my skills in product strategy and marketing platform integration. My roles at Hahn Loeser & Parks LLP and The J.M. Smucker Company were pivotal in developing my expertise in market studies, digital marketing strategies, and social media management. What Drives Me: I am deeply passionate about aligning marketing strategies with business objectives and user needs. My approach is always customer-centric, ensuring that every marketing initiative resonates with the target audience while contributing to the overall business growth. Connect with Me: I am always open to networking and discussing the ever-evolving landscape of marketing. Feel free to connect with me here on LinkedIn, visit my personal website at lawerencekelly.com, or drop me an email at [email protected].
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