EXO Charge

As a member of senior management team reporting to the Vice-President, and managing an in-house graphic designer, I created and led all inbound and outbound marketing activity from start-up through to manufacturing readiness::
•	Built and executed an authentic end-user focused brand from the ground up and across corporate brochure and presentation materials, product marketing collateral, website, and social media platforms.
•	Supported sales growth equaling over $12M by leveraging online content marketing, capturing RFI and proposal opportunities and writing/editing proposals, and through maximizing external event and exhibition participation.
•	Increased online leads by 800% during 12 month period through website content and layout enhancements, and improvements to response mechanisms and processes.
•	Delivered online lead generation growth of 200% in 3 months through a coordinated multi-channel product launch campaign including website launch, email, webinars, and thought-leadership content.

Marketing Director

Various Companies

Energous Corporation, October 2020 – March 2021: Developed a military market entry strategy and implemented communications to build demand for company’s RF wireless charging technology.

Fechheimer Brothers – Flying Cross brand, June 2019 to May 2020: Established recognition for company as provider of the new Army Green Service Uniform; developed and delivered social media content that led to 100% increase in reach within first month.

Helikon-Tex and Direct Action brands, January 2014 to Dec 2016: As a trusted advisor I provided
this well-established European manufacturer of tactical gear and clothing with a US market entry and development strategy that aligned the company’s product lines with key US market segments and user communities, created and implemented a multi-channel marketing program incorporating online media, market influencers, trade shows and events, industry associations. Program was then handed over to internal resources for ongoing implementation.

Market Development Consultant

Protonex Technology Corporation

Working with the CEO, Vice-President, and Director of Sales, I transformed the company's branding and marketing strategies for military portable power management solutions and commercial UAV fuel cell power systems::
•	Led the new product introduction process to successfully launch new hardware, software, accessory kits, and 3rd party solutions.
•	Conceptualized and implemented a rebranding initiative that bolstered brand recognition, generated an exponential increase in leads from integrated social media, PR and exhibitions.
•	Integrated multi-channel marketing program led to explosive growth in sales opportunities in US and international markets.
•	The success of the marketing program also led to the portable power management product solution achieving Program of Record status with the US Department of Defense.

Director of Marketing

Hyde Definition Ltd

Working with the Founder /CEO, CFO and external business partners, I:
•	Created and implemented a strategic market development strategy that took company from a one-man-band in the UK to become a globally-recognized leader in its space – culminating in being invited to compete for multi-million dollar defense contracts.
•	Led the creation of a global eco-system of production, manufacturing and retail partners to respond to the end-user demand generated from multi-channel marketing program.
•	Drove targeted media relations, social media, trade shows, and channel marketing campaigns that generated an average annual revenue growth of 518% during the first three years.

Director of Market Development

Towers Watson

•	Led the marketing program revitalization and of integration of the employee engagement consulting business unit following an acquisition for this $3B professional services firm.
•	Created an integrated multi-channel marketing program for the UK and five other territories across the European region.
•	Increased success rate of proposals and RFQs by developing optimized content and submission process that delivered an increase in response success rates by >80%.

European Marketing Lead, Human Capital Group

Printronix

•	Developed and executed a targeted marketing and PR campaigns for Europe, Middle East and Africa.
•	Increased brand awareness and sales revenue for new RFID and mature line matrix printer products across the region.
•	Managed team of two subordinates in a matrixed organization of internal sales managers and external partners.

Marketing Manager – Europe, Middle East and Africa

OPP Ltd.

•	Increased visibility of company's European products and services through the development and implementation of targeted PR, content marketing, speaking engagements, and exhibitions.
•	Delivered 7 successful trade-shows across Europe, growing the leads database, and boosting brand awareness on the continent.
•	Developed multilingual content campaigns for 5 countries, as well as a cohesive, 360° marketing strategy that increased customer engagement.

European Marketing Manager

Netdecisions

•	Developed online strategies for multi-national high-technology clients.
•	Utilized web-based technology to improve marketing program visibility and tracking.
•	Increased organic web traffic, generated qualified leads and improved ROI through SEO optimization and website usability.

e-Business Marketing Consultant

Write Image Ltd.

•	Established and grew Microsoft brand awareness for mobile and embedded software solutions.
•	Created developer community services portals.
•	Increased customer relationships across UK and European markets.

Account Director, Full Service Marketing Agency

Hewlett-Packard Test and Measurement Organization

•	Created and implemented Pan-European marketing and communications programs for six US-headquartered divisions for test and measurement application systems, solutions and services.
•	Implemented cohesive marketing strategies for target markets.
•	Managed campaign budgets of up to 10 Million US Dollars.

European Marketing Programs Manager  

Experienced marketing, communications, and business development leader and doer. Demonstrable success in building brands, developing ecosystems, launching cutting-edge products and solutions, leading multichannel campaigns, and delivering impactful business results across various industries. Veteran of the 82nd Airborne Division, fluent in German, excellent writer and communicator, broad international experience.

I am now seeking a senior level marketing, communications, and business development opportunity to drive growth, build relationships and eco-systems - and to support sales efforts with campaigns that deliver outstanding results.

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