Lawrence Roman

Blockchange DAO

BlockchangeDAO is a global fashion & retail alliance promoting sustainable, industry-wide growth through the use of blockchain technologies.

Founding Member

BR Urban Development 

Real Estate Investment Company, specializing in buying, rehabbing and selling. We Develop a Wide Range of Financial Products for First Time Home Buyers and Investors. Private Money Investment.

Co-Founder

PRJON

Contributed to the conceptualization of the brand from inception to final product 
Developed marketing strategies for wholesale and direct to consumer business
Always identifying new business opportunities and optimizing business strategies 
Created an Amazon Storefront and an Amazon Media Group strategy

VP Marketing

VMGROUPE

Independent fashion and marketing consultant offering complete range of service analysis from apparel product development and manufacturing processes to marketing and retail online integration.

Consultant

Apparel Production Inc

Marketing and Product Development for a one-stop shop apparel production operation; from pattern to production all from the heart of NY's garment district; as well as offshore operations in Hangzhou, China.

Director

Urban Icons Marketing

-Creating and implementing market specific programs integrating product positioning, event marketing, public relations and advertising to build brand awareness and increase sales. 
-Responsible for all business objectives and P&L. 
-Oversee budgets and forecasts for all marketing programs.
-Ensure consistent brand message to target audience through marketing mediums.
-Outline marketing strategy, prepare seasonal budgets, and analyze campaign performance to present findings to clients.

Managing Director

Coldwater Creek

-Manage daily operations of design office. 
-Manage overall fabric/product development and project workflow to overseas sourcing offices in Asia and Central America. 
-Responsible for the development of direct reports

Business Manager / Fabric Design and Development

-Responsible for staying current with new fabric trends and technical advances; as well as competitive information. 
-Using Vintage fabrics or original garment samples as inspiration, developed sample yardage with fabric mills from sourcing matrix for initial samples.
-Responsible for fabric updates in all core fabrications knits and woven. 
-Established a fabric library in accordance with company’s mill matrix

Fabric Developer

Ben-Tex Inc.

-Managed day-to-day operations: sales staff, sample room, budgeting and planning.
-Dealt with Factors and oversaw financial operations in A/R and A/P; as well as payroll.
-Responsible for development of 3 textiles collections per year.
-Planned and executed an average of 4 major trade shows per year, in major US cities.
-Fabric structure analysis for all new fabric styles to identify price, content, width, and yield.

Experienced professional with over 20 years of experience; broad base of Fabric R&D, Marketing and Business Management skills. Well-traveled throughout different cultures to meet business partners and conduct R&D. Proficient in marketing strategies and development. Skilled communicator with entrepreneurial approach to business combined with a strong work ethic as well as experienced managing and nurturing direct reports.


Specialties: 
WEB3 Strategy & Development 
Business Development
Relationship Management
Strategic Planning
Brand Development
Fabric R&D
Product Development
Vendor Negotiations 
Apparel Production

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