Layal Baaklini's Linkedin Analytics

I am the Premium Dark Spirits Category Director at Bacardi, the world's largest privately-held spirits company, with over 18 years of experience in marketing, strategy, innovation, and incubation. I hold an MBA from Saint Joseph University in Lebanon and a degree in Organizational Leadership from Harvard Business School. Additionally, I am certified in Creativity Coaching and have completed a Design Thinking certification through the Ideo Foundation In my current role, I am accountable for the profitable growth of the premium Dark Spirits portfolio with some of the world's most iconic brands, supporting Asia, Middle East, Africa & Australia. I am passionate about creativity and strategy, and I believe there is a present, emerging, or future creative talent in each one of us. I am driven to help others discover and connect to their creative superpower. I enjoy creating and delivering impactful and culturally relevant marketing and experiential programs that resonate with consumers and drive business results. I am the curator of “The Curious Typewriter” on Instagram with a mission to fight the creativity imposter syndrome.