Social Lead

Develop and execute a comprehensive social media strategy for @metaforbusiness across 4 platforms, reaching 22M+ followers.

Create engaging content that resonates with our audience and aligns with brand messaging.

Manage and schedule posts to ensure consistent brand voice and maximize reach.

Analyze social media performance using data-driven insights to inform future content and campaign decisions.

Collaborate with cross-functional teams (Editorial, Comms, Creative, Product, and regional teams) to align on content and launches.

Design and implement integrated campaigns that drive engagement, product adoption, and brand awareness.

Optimize content and strategy based on data analysis and reporting.

Stay up-to-date with industry trends and best practices in social media marketing.

Engage with followers and respond to comments and messages in a timely and professional manner.

Digital Marketing Manager

GSTQ

GSTQ is a fashion brand Founded by Dany Garcia.

Led comprehensive organic social media strategy for GSTQ, a luxury fashion brand, overseeing content planning, cross-functional collaborations, and seasonal product launches across major platforms like Facebook and Instagram.

Successfully introduced and managed three new channels (TikTok, YouTube + Shorts, Pinterest), boosting impressions, followers, and engagement.

Tripled GSTQ's Instagram following in just four months, exceeding 2022 growth targets and gaining 40,000 followers since December 2021.

Launched, expanded, and maintained GSTQ's influencer program, doubling the number of brand partnerships and fostering authentic collaborations.

Introduced and managed GSTQ's inaugural high-level brand ambassadors, Robin Arzón and Kelsey Plum, handling contracts, communication, gifting, partnerships, social strategy, events, and reporting for both.

Initiated and executed strategic partnerships with like-minded brands, including NYFW, Teremana, XFL, Las Vegas Aces, WNBA, Cheif Co-Working, In-Styler, Dia & Co, and more.

Collaborated with paid social and retention teams to create a high-performing full-funnel marketing strategy spanning paid social, email, and SMS.

Supervised and trained a high-performing team of social media professionals and interns, overseeing in-house content creation, influencer relationships, and daily social scheduling.

Director of Social Media and Influencer Marketing

Skullcandy Inc.

2021 campaign ( Sound Without Boundaries): 
Over 160 million Impressions, more than 108 million reached, 1 billion video views, 14.9 million engagements, and a 6.6% Engagement rate in 2021 on Instagram.

Launched three new channels in 2021: TikTok (64.6K), Discord (1,824 members), and Reddit (7.9K)

Senior Global Social Media Manager

2020 campaign ( Mood Boost) reached close to 1B impressions, more than 70,000,000 video views, increased web traffic by 43% and gained 100,000+ new Instagram followers. Ranked top 5 audio brands for social media interactions coming in at 42,000,000.

2019 campaign ( 12 Moods) exceeded target goals and generated over 180,000,000 impressions, 35,000,000 video views, gained over 200K followers in eight months, and 27,000,000 social media interactions during the campaign.

Oversee the end-to-end organic social media strategy for the Skullcandy brand across the major platforms, including Facebook, Instagram, Twitter, YouTube, and TikTok.

Design and execute innovative top-of-the-funnel campaigns designed to increase brand awareness and improve consumer engagement, with a particular focus on engaging and growing the Gen Z audience.

Developed and executed highly successful multichannel campaigns - "12 Moods" and "Mood Boost," which incorporated limited edition products, Instagram account rebrand, established partnerships, and collaborations with athletes and musical artists.

Consistently measure and track brand affinity by collaborating with third-party brand partners, including a quarterly brand lift study with Facebook.

Hired, trained, and lead a team of two high performers - Community Manager and Social Media Coordinator.

 #12Moods Campaign won GOLD for Organic Social Media at the In-House Agency Forum (IHAF) Creativity Awards.

Global Social Media Manager

LCC Social Media 

Developed social media and influencer strategies, delivered monthly analytics, and collaborated closely with design and community management teams to launch cohesive brands and accelerate growth on social media.

Have a project you want to work together on? Let's connect.

Social Media Consultant

Bumble

Cultivated strategic partnerships with local businesses, influencers, and partners to increase brand awareness for the Bumble brand 

Fueled regionalized growth and increased downloads of the Bumble app by executing customized partnership-based events and experiences with local brands and businesses 

Collaborated with Bumble Event Manager team to identify and secure sponsorship opportunities for events that exceeded 500 attendees and were aligned to the Bumble target audience 

Executed localized social media campaigns and grassroots marketing campaigns to grow the Bumble user base in Salt Lake City

Regional Partnerships Manager 

Organic content creation and social media support across Instagram, Facebook, and TikTok.

Take part in local grassroots marketing initiatives through guerilla marketing in the greater SLC area. 

Event management and staffing for Bumble, Bumble BFF, and Bumble Bizz.

City Marketing Representative- Social Media and Events

Fooji

Fooji helped the world’s most beloved brands acquire and engage fans through award-winning brand activations on social media.

Architected social media campaigns and highly personalized consumer experiences in one-hour timeframes for brands including Disney, Netflix, Amazon, Adidas, and Patron.

Campaigns delivered an incredible ROI with an average of 3x Engagement, 6.5x Social Conversation, and 1.8x Positive Sentiment for leading Entertainment and CPG brands.

Achieved 90% YoY community growth, delivered 2.8M organic impressions, and increased followers by tens of thousands. 

Earned two coveted Shorty Award nominations for the TUMS Chewy Bites, Impractical Jokers Surprise, and Delight campaigns.

Channels: Instagram, Twitter, Facebook, Facebook Ads, LinkedIn, and Youtube

Social Media Lead

Zipie

Managed social media accounts for five diverse clients, gaining thousands of engaged followers. 

Established benchmarks and goals for all platform KPIs. Monitored and reported on social page performance to client and account teams. 

Managed monthly Facebook Ad spending and A/B testing. 

Zipie was recognized for creative excellence for 11 Gold Addy Awards and 20 Silver Awards from AAF Lexington. 

Social media Clients include Ford Motor Company, Paul Miller Auto Group, Cumberland Valley Community Bank, Kentucky Classic CDE, American Advertising Federation, Kentucky Bourbon Affair, and The Mckenna Foundation.

Social Media Coordinator

Washington Commanders

Assisted daily with generating and disseminating social media content and campaigns to promote team updates, articles, and contractual marketing posts across ten social platforms to audiences of over 1 million followers. 

Provided daily analytics reports tracking social media accounts and popular social media content around the NFL using Spredfast and Track Maven. 

Used insights from social media analytics to incorporate emerging digital trends into social content. 

Participated in the management of sponsored content series that utilized digital vendors to create interactive social contests and digital experiences for fans. 

Recognized and targeted demographics of each social platform, shaping content in a way that would garner engagement from a range of audiences.

Channels: Instagram, Twitter, Facebook, and Youtube

Social Media Intern

Eastern Kentucky University

Managed all social media communications for the EKU Admissions Office.

Wrote all copy, scheduled content, and handled all live social media content capture. 

Managed a high-performing team of two Social Media Coordinators. 

Channels: Instagram, Twitter, Facebook, and Youtube

Social Media Manager

Assisted with copy, content scheduling, content capture, and all game-day communication for the EKU Football Team. 

Channels handled: Instagram, Twitter, Facebook, and Youtube
Channels:

Social Media Assistant

Digital Marketing Manager @ Meta | Fashion, Tech & CPG | Social Media and Influencer Expert | Award Winning Organic Social | ex: Skullcandy, Bumble, and Washington Commanders

Hi I'm Lauren 👋

Currently leading social strategy and content for @MetaForBusiness, I oversee end-to-end planning and execution across Instagram, Facebook, LinkedIn, and YouTube—reaching over 22 million followers and helping shape how one of the world’s biggest tech companies shows up online.

Over the past 10+ years, I’ve built and scaled digital and content strategies for brands across tech, fashion, CPG, and agency worlds—turning consumer insights into creative, measurable moments that drive engagement and audience growth.

At the core of everything I do: storytelling, culture, and building brands people genuinely care about.

Before Meta, I was the Social Media & Influencer Director at GSTQ, a startup fashion brand bridging streetwear and luxury. I led a team and helped build the brand’s social presence from the ground up, driving influencer marketing, celebrity partnerships, and content strategy. I managed campaigns around New York Fashion Week (NYFW), developed social playbooks focused on engagement optimization, and fostered community growth. It was fast-paced, creative, and full of those “this is why I love this work” kind of days.

Whether I’m launching a campaign, crafting a creator strategy, or building a social playbook from scratch, I bring a balance of big-picture thinking, data-driven insights, and hands-on execution—always with a pulse on trends, platform innovation, and cultural relevance.

Outside of work, I’m on a never-ending quest to find the city’s best coffee spots, a self-appointed red carpet fashion critic, and a dedicated treasure hunter in the world of resale shopping, always hunting for that perfect hidden gem.

Interested in collaborating, sharing ideas, or just exploring the latest trends in fashion and social media? Let's connect!

Certifications:
‣ Yale SOM Digital Marketing Certificate, Google AdWords, Google Analytics, YouTube Certified, Facebook Blueprint, Twitter Flight School

Skills: Social Media Strategy, Branding, Marketing, Creative Collaboration, Organic Social Media, Content Creation, Social Editorial Calendar Management, Paid Social Strategy, Community Building, Influencer Marketing, Influencer Management, and Community Management

Another Year, Another Amazing MFB Holiday Live 2025! 🎉

This October, I had the opportunity to help produce a global Facebook Live event for Meta for Business, spotlighting how creators, Reels, and Partnership Ads can supercharge holiday campaigns. 

Working alongside Foluke T. and Belle Bakst (@littlefashionstylist) was a true highlight—their energy and expertise made the livestream our most engaging yet.

What makes this year special?
👍  We relied 100% on organic reach—no paid support.
 📈  We exceeded our engagement goals by +391% in the first 72 hours, and saw sustained interest well beyond the event window.
💬 Our audience’s enthusiasm for learning and real-time Q&A drove high engagement and positive sentiment.
📺 The majority of views and interactions happened after the live stream ended, showing the long-tail impact of video content.

Behind the scenes, this activation required extensive coordination and teamwork. I’m grateful to everyone who helped make it happen especially Hardeep Gill, Hannah Thielmann, Becca Smith Jane Yeon 💙 

Key takeaway: Even with limited resources, authentic content and community connection can drive real results. Excited to see how we’ll continue to repurpose and extend this content into 2026!

see it here: https://lnkd.in/eseg5HfP

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