Optimizely

Managing global tech and strategic alliances at Optimizely: 

- Responsible for expanding Optimizely's market reach, boosting product adoption through global tech partnerships, and creating and executing effective Go-to-Market strategies for enhanced customer lifetime value.

- Managing partner pipelines and establishing key relationships with North American tech partners (ISVs). Collaborating with global sales teams to ensure partner sales success and promoting compelling joint tech partner value propositions.

- Driving marketing initiatives to generate demand and highlight high-value partnerships within the Optimizely partner and customer ecosystem.

- Raising awareness of key MarTech partnerships and maintaining a successful portfolio of technology partnerships that drive growth for Optimizely.

Technology Partnerships Manager

Responsible for managing the funnel of global strategic partner solutions, building key business relationships with ISV partners, and capturing opportunities from various sources and stakeholders, including:

- Marketplace Portfolio Management: Onboard 250+ Partner Solutions (ISVs) for 6 different lines of business and 25+ industries, providing go-to-market advice and portfolio marketing (mapping & merchandising) in the SAP Store. 

- Marketing & Content Management: Execute digital marketing and demand generation programs, including paid search and paid media campaigns for partner and SAP solutions on the marketplace. (Driving traffic of 650K+ unique visitors and increasing CTR by 300% year to year through implementing new SEO and content strategies).

- Sales & Enablement: Drive organization readiness through global sales enablement initiatives, driving awareness, and promoting partner solutions within the field and industry executives through bi-weekly sessions and internal campaigns. 

- Partner Management & Operations: Work on strategic initiatives and programs for partners, supporting €10M+ in Cloud Booking and €60M+ pipeline from partner opportunities, nurturing the partner ecosystem to grow and scale, and measuring partner experience through their journey to increase engagement and global market reach.

Business Development Specialist

Universidad de Los Andes

- Responsible for conducting research, data mapping, and consulting support to the tactical urban projects of "Vivo mi Calle" in Cali and Palmira, Colombia. This work was done in partnership with Fundacion Despacio (Colombia) and Fondation Botnar (Switzerland).

- Implemented an analysis strategy for affordable and scalable initiatives that could have an immediate urban impact. This approach yielded valuable insights into long-term city challenges and established a foundation for sustainable and impactful interventions in the future.

Research Consultant

Appen

- Provided consulting services for search engine optimization, social media management, and data analysis to various technology clients across the globe.

Search Engine Optimization Analyst

- Collaborated with various teams and business units to research, conceptualize, and produce deliverables, as well as manage processes for diverse projects, resulting in high-quality, efficient, and optimal outcomes for clients.

Project Management Intern

Undergraduate Teaching Assistant

Undergraduate Research Assistant

As a Technology Partner Manager at Optimizely, I promote the global expansion and adoption of our digital experience platform by forming strategic partnerships with ISVs in the MarTech ecosystem. My role involves creating and executing effective go-to-market strategies that enhance customer lifetime value, attract new customers, and expand market reach for both Optimizely and its partners.

Let's connect and explore how we can collaborate!

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