NielsenIQ

As a Product Leader at NielsenIQ (NIQ) in the Discover team, I spearhead the strategic development and enhancement of our innovative products. Leveraging my background in Data Science and Business Analytics, I drive the direction of our platform to meet the evolving needs of the consumer intelligence landscape. My role involves a blend of operational leadership, customer success initiatives, and a focus on delivering tangible value through Discover.

Discover Product Leader – APMEA

Consultant leader for three multinacional clients cross beverage and snacks industry, accounting for a total revenue of 6M USD per year

Associate Director, Customer Success, Consultant

Transformation project in Customer Success services model that involves all APAC countries with an expected duration of 1.5 years

Associate Director, Customer Success, Project Manager

- Manage a team of 80 FTEs 
- Productivity of 15% by driving standarization and automation of the process 
- Migration from legacy to global tools enabling new solutions to clients with an incremental of 3% in revenue 

- Simply Excellent award for Diversity & Inclusion, helping the local team to connect and work together with Global

Associate Director, Head of Stats. Ops., Input Validation & Panel Enhancements

Nielsen

Managed team of six data scientists with the main goal of improving existing methods and create new solutions to improve quality and/or revenue.

Impact
- Lead the panel enhancement that allowed to report more granularity data to clients at Urban/Rural level increasing revenue by 3%
- Implementation of new estimation methods for non-available sources of data
- Coordinated implementation of quality assurance tools to mitigate impacts of Covid-19 in RMS [Retail Measurement Service]
- Contribute to the digitalisation of our Traditional trade sources of data driving efficiency and quality improvement

Sr. Manager, Data Science Product Enhancement Leader

- Lead the Data Science team in Thailand & Myanmar.
- Responsible for supporting clients and Client Service with Nielsen's statistical services in this region, and helping to support the growth of the business.
- Accountable for maintaining and improving data quality, ensuring clients are comfortable using our data, and supporting new ways to enhance our services.

Impact

- Develop a new methodology that allow us to track a new channel increasing the total revenue of Thailand by 15%
- New Design in Myanmar that allowed us to cover more geographies increasing the revenue by 30%
- Create and lead a Data Science team from the scratch 
- Participate on the first Client Council Event in Myanmar

Awards
- Top Talent Thailand for 3 consecutive years (Top 10%)
- 2019 Top SEA Talent & Top Global Data Science Talent (5% worldwide)
- Simple Excellent for Innovation
- Simple Excellent for Integrity and representation of Nielsen Values

Manager, Data Science, Client Solutions | Thailand & Myanmar

- Presentations of Statistical Methodologies to clients. 
- Coverage Result presentations to Clients internal and external. 
- Supported client needs and helped them to meet their objectives.
- Worked together with Operations team to keep and improve indicators.
- Supported Product Leadership in the definition and development of new products to increase the revenue.
- Organize the priorities of the team. 
- Training on Data Science to all the new associates of the different departments.
- Represent Data Science in the Boards and Operational Meetings. 
- Evaluate and decide the feasibility of new solutions. 
- Introduce new Data Sciences deployments to the Business departments
- Participate in different projects local and Regional across all the company. 
- Two Direct Reports.

Associate Manager, Data Science, Client Solutions | Nielsen Argentina, Uruguay, Paraguay & Bolivia |

- Participate and Lead two important new solutions to our clients: Bulk Sales & NRI Segmentations. 
- Participate in the innovations of new Data Science Solution: TrendBook (in progress).
- Be the Reference of Data Science Local Team.

Sr. Data Science, Client Solutions - Argentina, Uruguay, Paraguay & Bolivia

- Prepare and present decks about our methodologies to clients, coverage analysis, and new solutions. 
- Give direct support to the Business area on all the topics regarding statistics methodologies. 
- Work closely with the Operations area to guarantee our quality standards in the data that we deliver to clients. 
- Work closely with Operations and Business areas in simultaneous to attend to the new need of the clients and also to work in the innovation of potential new solutions. 
- Participation in Local, Regional and/or Global projects giving the perspective from Data Science team to create a new solution or improve a current process.

Ssr. Measurement Business Lead: Argentina & Uruguay

Help the Sr. Executive of the team in the operational task.

Jr. Client Service Executive, Measurement Science | Nielsen Argentina & Uruguay

Main responsibilities: this position's activities could be separated in two groups. The first one is related to the “database’s production period” and as an example we have:
- Sample inspection. Analysis of Estimated shop's. Analysis of Shop’s usability.
- Projection. We determine different strategies to follow depending on geography, economical background, kind of product, the way the market behave, etc.
- Database’s final inspection. Quality control.
When the databases were produced, the post-production period starts. Some of the principal tasks are: 
- Client Service Request.
- Sample’s analysis and Sample’s monitoring using several indicators.
- Processes and program’s modifications and/or development in order to minimize times during the production period.
- Modifications and/or development of new processes and SAS's programs in order to maximize efficiency during the production period.
- Evaluation and homogenization of analysis criteria through different countries.
All the tasks are performed for Argentina, Uruguay, Venezuela and Peru.

Jr. Stats Ops Analyst | Nielsen Argentina, Uruguay, Peru & Venezuela

Accounting Study Gismondi

- Responsible for keeping the daybook of certain customers. 
- Tax burden to the application. 
- Tango payroll.

Accountant Assistant

Business Analytics | Data Science | PMO | FMCG

Passionate about navigating the intersection of data science and business strategy, I am a 🚀 Product Leader at NielsenIQ, where I drive standards and innovation within the Discover team. With a diverse background encompassing Data Science, Operations Leadership, Customer Success, and a Master's in Business Analytics 📊, I bring a holistic perspective to product development. 

Currently pursuing a Doctorate in Business Administration, specializing in Generative AI 🤖, I thrive on the dynamic challenges of staying ahead in the ever-evolving consumer intelligence landscape. 

Beyond my professional pursuits, I'm an avid traveler ✈️ and football enthusiast ⚽, always seeking the perfect balance between enjoying life and planning for a fulfilling retirement 💼. 

Let's connect and explore the exciting possibilities at the nexus of data, business, and cutting-edge AI!

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